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Since debuting in 2004, Facebook’s platform has evolved dramatically thanks in part to a workplace ethos that could best be described as move fast and break things. With that type of turbulent approach, there’s bound to be plenty of new ideas from those who work at Facebook’s Menlo Park, California, headquarters.
When Ben Parr, the author of Captivology: The Science of Capturing People’s Attention got on stage at the West Coast Contently Summit, there was a pop. The bartenders at Tank18, the hipster San Francisco wine tasting room where the event was held, were starting to open wine bottles for attendees. Then a guy waltzed out with a bowl of steaming hot meatballs and set it on the bar.
Deirdre Hussey, the director of digital marketing and communications for Gap, knows a thing or two about the power of an important story. The longtime journalist and former editor-in-chief of the San Francisco Examiner wrestles constantly with the tough questions news folks mull over on a daily basis: What do readers want? How are you writing that story? How are you packaging i ...