molly blake

  • Being the Last Speaker at an Event Sucks—Unless You Tear It Up Like This

    When Ben Parr, the author of Captivology: The Science of Capturing People’s Attention got on stage at the West Coast Contently Summit, there was a pop. The bartenders at Tank18, the hipster San Francisco wine tasting room where the event was held, were starting to open wine bottles for attendees. Then a guy waltzed out with a bowl of steaming hot meatballs and set it on the bar.

    The Content Strategist- 9 readers -
  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    Deirdre Hussey, the director of digital marketing and communications for Gap, knows a thing or two about the power of an important story. The longtime journalist and former editor-in-chief of the San Francisco Examiner wrestles constantly with the tough questions news folks mull over on a daily basis: What do readers want? How are you writing that story? How are you packaging i ...

    The Content Strategistin Content- 29 readers -