molly mccarty

  • Facebook Lead Gen Ads: Pros, Cons, and Advancements

    In October, Facebook announced the launch of Lead Ads. Initially, this ad unit was only available on mobile News Feed. It allows advertisers to quickly gather emails, phone numbers, names, and more from users within their target audience. The ad unit functions like most other News Feed ads. The ad appears in the user’s feed; the user clicks on the ad.

    3Q Digitalin Social- 16 readers -
  • Reactions to the Demise of FBX

    Reactions to the Demise of FBX Posted: 05.26.2016 Facebook confirmed yesterday that it will be shutting down its ad exchange, FBX, which, since 2012, has allowed third-party ad technology companies to purchase ads on the social network. A few quick takeaways for Facebook advertisers who now won’t have access to the retargeting functionality of the exchange: It won’t affect mobile.

    3Q Digitalin Social- 22 readers -
  • Facebook Q4 2015 Earnings: Mobile Advertisers Saw This Coming

    Facebook Q4 2015 Earnings: Mobile Advertisers Saw This Coming Posted: 01.28.2016 Facebook released its Q4 2015 earnings yesterday, and we are all impressed, but not surprised, at how strong performance for the social media giant is. Among the highlights of the earnings call was the revelation that 80% of Facebook’s advertising revenue is from mobile.

    3Q Digitalin Social- 13 readers -