molly mccarty

  • Facebook Lead Gen Ads: Pros, Cons, and Advancements

    In October, Facebook announced the launch of Lead Ads. Initially, this ad unit was only available on mobile News Feed. It allows advertisers to quickly gather emails, phone numbers, names, and more from users within their target audience. The ad unit functions like most other News Feed ads. The ad appears in the user’s feed; the user clicks on the ad.

    3Q Digitalin Social- 13 readers -
  • Reactions to the Demise of FBX

    Reactions to the Demise of FBX Posted: 05.26.2016 Facebook confirmed yesterday that it will be shutting down its ad exchange, FBX, which, since 2012, has allowed third-party ad technology companies to purchase ads on the social network. A few quick takeaways for Facebook advertisers who now won’t have access to the retargeting functionality of the exchange: It won’t affect mobile.

    3Q Digitalin Social- 11 readers -
  • Facebook Q4 2015 Earnings: Mobile Advertisers Saw This Coming

    Facebook Q4 2015 Earnings: Mobile Advertisers Saw This Coming Posted: 01.28.2016 Facebook released its Q4 2015 earnings yesterday, and we are all impressed, but not surprised, at how strong performance for the social media giant is. Among the highlights of the earnings call was the revelation that 80% of Facebook’s advertising revenue is from mobile.

    3Q Digitalin Social- 11 readers -
  • Facebook Advertising Gifts for Q4: New Features to Boost Revenue

    As advertisers gear up for Q4 and the holiday rush, Facebook has pushed quite a few new features in recent months. We’ve gone ahead and compiled them all in one place so you can stay up to date on the newest features! Facebook Slideshow: This is a great option for users who do not have the resources to create video for Facebook, but still want to take advantage of video engagement.

    3Q Digitalin Social- 8 readers -
  • Facebook Lookalike Audience Best Practices

    Facebook Lookalike audiences are a great way to get your message to people who are like your customers (but aren’t your customers yet). This is the quick and dirty on lookalikes. Not the type of lookalike we’re referring to here. Seed audience recommendations The “seed audience” is what you upload to Facebook; usually this is your database of customers or people who have en ...

    3Q Digitalin Social- 10 readers -
  • Facebook Lookalike Audience Best Practices

    Facebook Lookalike audiences are a great way to get your message to people who are like your customers (but aren’t your customers yet). This is the quick and dirty on lookalikes. Seed audience recommendations The “seed audience” is what you upload to Facebook; usually this is your database of customers or people who have engaged with your brand.

    3Q Digitalin Social- 10 readers -
  • Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising

    Good creative makes a Facebook ad; you’ve doubtless seen dozens of blog posts about messaging, imagery, color scheme, etc. That’s all well and good, but you need the right targeting and sensible bidding strategies to get those ads seen by the right people. In this post, we’ll break down best practices and tips for different targeting types and bidding types, then talk about ...

    3Q Digitalin Social- 13 readers -
  • How Facebook just made mobile lead gen a lot more affordable

    One of the keys to making a successful “website conversions” Facebook campaign is to convince people to leave Facebook and convert on your website. Even if your ads lead to a smooth user experience, it can be pretty expensive to get someone to click on an ad just to fill out a form to subscribe for updates or join your brand’s email list.

    3Q Digitalin Social How To's- 13 readers -
  • Facebook’s Buy Button Has a Huge Advantage over Buyable Pins

    It’s very well known that often, the fewer steps in a conversion funnel, the more likely a user is to convert. More social platforms are adding functionality to address this; Pinterest’s Buyable Pin feature is the splashiest recent example despite its limited scope. But Facebook, never one to be overshadowed easily, is making quieter yet potentially more powerful moves of its own.

    3Q Digitalin Social- 11 readers -
  • The Different Facebook Bid Types and When to Use Them

    There are three bidding options within Facebook, and multiple options within each of those, so how do you decide which one to use? This is a question I deal with on a weekly basis. The truth is, everyone has a different bidding method, but some targeting types perform better with CPC while others really have big wins with oCPM. Below is a quick breakdown of when each method should be used.

    3Q Digitalin Social- 19 readers -
  • App, website cards drive Q2 leap for Twitter ad performance

    The dust has barely settled from Facebook’s Q2 earnings call, but based on some extraordinary advertising numbers for one of our biggest clients (nearly 17M impressions in Q2), we’re predicting Twitter’s Q2 call will make some waves as well. One big driver: the introduction of advertising cards including website cards and image app cards, an in-feed ad unit with a large prev ...

    3Q Digitalin Social- 5 readers -