molly parker

  • Facebook Engagement Audiences: More Ways to Retarget

    Facebook is always coming out with new features. The latest is custom audiences based on engagement on lead gen ads, which helps fill a gap and gives marketers new ways to retarget. The lead gen unit allows you to collect leads without having the user leave Facebook. The downside? You can’t build a website custom audience off of lead form completes or people who have reache ...

    3Q Digital- 11 readers -
  • Instagram for Lead Gen or B2B: It Works, and Here’s How

    Instagram is generally used more for branding than traditional direct response ads; it’s a natural fit for building awareness and emotional connection. As far as direct response, its visual nature makes it a much better fit for eCommerce than B2B or lead gen. But with a huge audience and Facebook-like targeting, it’s too big an opportunity not to test.

    3Q Digitalin Social- 12 readers -
  • Facebook Video Ads: Catch the Wave

    Facebook Video Ads: Catch the Wave Posted: 05.16.2016 Facebook has been pushing video for some time now. You can now use video in almost any type of ad unit that Facebook offers. Videos are engaging and help you tell your story, and Facebook provides a large platform and incredible layers of targeting. Video on Facebook is especially helpful for a company planning on running video on TV.

    3Q Digital- 8 readers -
  • 3 Things to Watch For When Your Facebook Ads Start To Decline

    3 Things to Watch For When Your Facebook Ads Start To Decline Posted: 05.06.2016 You might have a new Facebook ad that gets out of the gate fast. Great! But it’s not a set-it-and-forget-it enterprise. That ad, left alone for a while, may start to show diminishing returns. If that happens, there are three trends you’ll want to watch out for. Let’s break them down.

    3Q Digitalin Social- 7 readers -
  • Landing page destinations: how to make them work

    Landing page destinations: how to make them work Posted: 03.11.2016 While your ad’s copy and creative are imperative to the success of your campaign, where you lead the user on your website is just as important. Changing your landing page can make a huge difference in determining if the user will convert.

    3Q Digitalin Social How To's- 8 readers -