Mona Elesseily

  • Audiences to employ for extra online marketing bang!

    These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics custom audiences and “AdWords optimized” audiences.

    Mona Elesseily/ Search Engine Landin Paid Search SEO Google- 14 readers -
  • 5 strategies to improve your ad copy

    Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often continue to improve ad performance.

    Mona Elesseily/ Marketing Land- 23 readers -
    Earlier about the same topic:
  • 5 strategies to improve your ad copy

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Mona Elesseily/ Search Engine Landin SEO- 13 readers -
  • What’s love got to do with Valentine’s Day?

    Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. Clever marketers have caught on to this and are targeting other markets to boost overall Valentine’s Day sales.

    Mona Elesseily/ Search Engine Landin SEO- 27 readers -
  • Ad extensions for the entire decision journey

    Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stage) When searchers home in on a specific product When searchers want to see products ...

    Mona Elesseily/ Search Engine Landin SEO Google- 16 readers -
  • Expanded text ads that kick butt

    Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers.

    Mona Elesseily/ Search Engine Landin SEO Google- 14 readers -
  • Why video needs to be part of your paid advertising strategy

    Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest w ...

    Mona Elesseily/ Marketing Land- 18 readers -
  • Better in-store attribution is here

    There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a single device. Lately, I’ve been particularly excited about the ability to better track online searches that result in offline purchases (also called SOBO — search online, buy offline).

    Mona Elesseily/ Search Engine Landin SEO Google- 21 readers -
  • 3 upcoming trends in paid search

    Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead.

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 22 readers -