monica cabaniss

  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    Business to Business paid media campaigns require a bit of a different mindset than when optimizing for consumers. When you are a consumer at home you want to hear how entertaining something is versus at work where you want to know how efficient an item is. In order to produce positive results from paid media efforts, it requires having a solid foundation, and then optimizing i ...

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