Motoko Hunt

  • How to use purchase intent for more effective keyword search

    If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one in the search results, but they are not get ...

    Motoko Hunt/ Search Engine Watch- 17 readers -
  • The dangers of ‘Googlizing’ your site

    By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to optimize search for Google.

    Motoko Hunt/ Search Engine Watchin Paid Search- 41 readers -