muhammad yasin

  • How Digital Lead Capture Is Evolving

    Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple.

    Marketing Technology Blogin How To's- 10 readers -
  • Using Interactive Media to Boost your B2C Promotions

    No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience of purchasing online has made the number ...

    Marketing Technology Blog- 7 readers -
  • Using Your Website to Capture More Leads

    Fact #1: Capturing leads is difficult. Fact #2: Capturing qualified, in-market leads is even more difficult. Although it heavily depends on what industry your business resides, it’s safe to say that most businesses invest in some kind of lead capture — newsletter sign-ups, static forms, contests, etc. Heck, you know as well as I do how beneficial lead capture is.

    Relevance- 7 readers -
  • 3 Unique Industry Digital Marketing Tips

    There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not — and the reasons are pretty obvious. As a business, you can opt to devote certain percentages of your time and budget to different types of digital market ...

    Marketing Technology Blogin Paid Search- 7 readers -
  • How Video Can Help with your Lead Generation Efforts

    Published 1 min ago 54 Lead generation is often a top priority for marketers at organizations, big and small. And regardless of organization size, capturing leads is getting more and more challenging by the day. Marketers are constantly coming up with new and creative ways to get more customers into their pipeline.

    Relevancein How To's YouTube- 10 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    In my very first article for Relevance, I mentioned that ideation for interactive content is arguably the most difficult aspect of the creation process. That statement still holds true. There are certain interactive content types that many consumers seem to latch onto (e.g., self-evaluators, avatar creators, planners), but those ideas didn’t sprout up out of nowhere.

    Relevancein Content- 10 readers -
  • Consumer Data You Should Be Tracking in Your Interactive Content

    While we can all, for the most part, agree that interactive content isn’t anything “new,” advances in marketing technology have made interactive content all the more useful to one’s marketing efforts. Most types of interactive content allow brands to collect copious amounts of information on consumers — information that can be used to better cater to consumer needs and help wi ...

    Marketing Technology Blogin Content- 9 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    Published 1 min ago 29 When most marketers think of interactive content, they think of it as being primarily on digital platforms — and they’re right. However, there’s often a misconception that interactive content is only used for (or should only be used by) ecommerce websites and other online entities.

    Relevancein Content- 9 readers -
  • How Interactive Content Can Work for Your Brand

    Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive content promotions, and therefore, ...

    Relevancein Content How To's- 9 readers -