Murray Newlands

  • 5 Things You Didn’t Know About Mobile Marketing

    The 2015 mobile crowd aren’t robots. In fact, more than ever before, they’ll demand more control over what they engage with. To ready yourself for tomorrow’s consumers, you must have a mobile marketing strategy prepared for what the future holds. But have no fear—we’ve used our experience to bring you the best marketing trends to watch for in 2015.

    Murray Newlands/ Adknowledge Blogin Mobile- 18 readers -
  • 7 Tips to Maximize Your Email Marketing Success

    Email marketing campaigns can deliver impressive ROI, but they have to be part of a holistic approach—complemented by additional methods, such as content creation, SEO, lead nurturing and social media engagement. To be successful, consider these important tips: 1 Use reliable marketing software to infuse email marketing with additional data.

    Murray Newlands/ Adknowledge Blogin EMail- 13 readers -
  • 8 Ways to Improve Your Mobile Marketing Plan

    Recently, advertisers increasing their market power and brand recognition have discovered a new ally within the application of mobile marketing. And for large-scale companies, profit goals, resource allocation and building a mobile marketing plan may have different degrees of impact. As the number of mobile device users with access to the Web soars, astute marketers would be ...

    Murray Newlands/ Adknowledge Blogin Mobile Twitter- 22 readers -
  • What the Smartest Marketers Are Doing This Black Friday

    As a moderate-to-large business competing against major retail giants within the holiday season, you might be tempted to play the “Who’s able to scream louder?” game. Not only is this difficult on many budgets, it also could possibly alienate loyal customers you have worked hard to woo. Therefore, what are you able to do this holiday season in order to market yourself and be ...

    Murray Newlands/ Adknowledge Blogin EMail Twitter- 14 readers -
  • 10 Tips to Maximize Your Email Marketing Success

    If you’ve never run an email advertising campaign, no problem, it’s fairly easy to catch on. And once you get rolling, you’ll find it’s far more effective than most traditional marketing methods, and even other online marketing strategies. When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results.

    Murray Newlands/ Adknowledge Blogin EMail- 14 readers -
  • The Best Ways to Get Customers to Engage on Facebook

    Well, it’s official. The time when businesses could use the “like-gate” in order to promote engagement in their Facebook pages is over. No longer can you offer content and giveaways only when a user likes your Facebook page; the social network has decided it wants to focus on the quality of connections instead of allowing businesses to dangle a carrot in front of a consumer to force engagement.

    Murray Newlands/ Adknowledge Blogin Social Facebook- 19 readers -
  • Making real-time marketing less creepy (how & why you should)

    Ask your average person born around the turn of the century, meaning this one, about 'real time marketing' and you're likely to get a moralistic ear-raid. They'll talk about the theoretical evils of the NSA, randomly but comprehensively gathering personal data about any number of individuals supposedly in the name of our collective well being.

    Murray Newlands/ Econsultancyin How To's- 4 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    To be a successful mobile marketer, you need to have a refined and highly specialized set of skills. A rudimentary understanding of modern marketing strategies simply won’t cut it in the mobile industry. Mobile marketing requires a radically different approach from traditional marketing; many rules have been changed.

    Murray Newlands/ Adknowledge Blogin Social Mobile- 13 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    To be a successful mobile marketer, you need to have a refined and highly specialized set of skills. A rudimentary understanding of modern marketing strategies simply won’t cut it in the mobile industry. Mobile marketing requires a radically different approach from traditional marketing; many rules have been changed.

    Murray Newlands/ Adknowledge Blogin Social Mobile- 15 readers -
  • Managing Enterprise SEO: An Interview with Dan Mooney

    Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots of moving parts and endless amounts of data to be carefully considered before developing and launching a new search campaign. As part of our coverage from the BrightEdge Share ’14 conference in San Francisco, I caught up ...

    Murray Newlands/ Search Engine Journalin SEO YouTube- 10 readers -