Myles Anderson

  • Is selling SEO services getting harder or are SEOs just not good at it?

    Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number of conversations with SEOs — freelance and at agencies — and almost all complained about difficulties in pitching and converting SMBs. It’s well-documented that business owners get bombarded with calls and emails from SEOs trying to convi ...

    Myles Anderson/ Search Engine Landin SEO- 9 readers -
  • Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?

    In December, my company (BrightLocal) published the results of our fourth annual Local SEO Industry Survey. The results gave us the very latest insights into local search, from the perspective of those who work in the industry. From the 1,972 respondents, there was a largely positive outlook, with 78 percent of SEOs believing that 2016 was going to be a great year for business.

    Myles Anderson/ Search Engine Landin SEO- 12 readers -
  • Local Resource: 50 Top International Citation Sites

    We at BrightLocal (my company) recently conducted extensive research into both International citations and Local citations in ten different countries. There are some useful blog posts and resources that list Local citations but none we could find that provided a comprehensive list of International citation sites.

    Myles Anderson/ Search Engine Landin SEO- 10 readers -
  • Local Search Voted Most Powerful Channel For Local Businesses

    In August, we at BrightLocal ran our annual survey looking at which digital marketing channels generate the most traffic, phone calls, quality leads and ROI for local businesses. We dub this the “Local Clicks & Calls” survey. The objective of the survey is to better understand which digital channels take up the most time/effort, which deliver the greatest leads, and whic ...

    Myles Anderson/ Search Engine Landin SEO- 24 readers -
  • 87% of Potential Customers Won’t Consider Businesses With Low Ratings

    We at BrightLocal have just published the findings of the 2015 Local Consumer Review Survey. This annual exploration into the consumption, attitudes and influence of local business reviews by consumers is now in it fifth year, giving us half a decade of trends to analyze and compare. In this year’s survey, we asked 15 questions and had 2,354 people complete the survey, with ...

    Myles Anderson/ Search Engine Landin SEO- 14 readers -
  • Local Businesses Squeezed Out Of Organic Search By Larger Websites

    A search engine study completed in early July by BrightLocal (my employer) found that local businesses are being squeezed out of organic results for high volume “head” terms, but they get greater share of voice for long-tail and geo-modified terms. In this research, we explored which of the three main search engines are most generous to local businesses and give them the gre ...

    Myles Anderson/ Search Engine Landin SEO- 28 readers -
  • Is Local Directory Traffic On The Rise Again?

    I keep a close eye on the health of the local online directory market. It’s an important part of the local data ecosystem, and it’s central to the citation work done by us (at my company, BrightLocal) and by many thousands of local search marketers. I’ve been monitoring the traffic fortunes of a number of directory sites since 2011, and the charts and analysis below are a fo ...

    Myles Anderson/ Search Engine Landin SEO- 29 readers -
  • Citation Inconsistency Is No.1 Issue Affecting Local Ranking

    This post is a follow-up from my November post, in which I shared some interesting findings from the current InsideLocal webinar series. During InsideLocal webinars, we survey the audience, which consists of 500+ local search consultants and SMB owners. The vast majority of attendees are search consultants/agencies, with 90-95% located in USA and Canada (so the data are skew ...

    Myles Anderson/ Search Engine Landin SEO- 21 readers -
  • Using The Past To Predict The Future For Local Search

    I was excited to see the results of Moz’s 2014 Local Search Ranking Factors survey published last week. The timing of this year’s survey was particularly useful given Google’s Pigeon update in July (2014), which resulted in major ranking changes for both local pack and localized organic results. As ever, it’s nice to see the observations and comments of so many leading local ...

    Myles Anderson/ Search Engine Landin SEO Google- 17 readers -