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Everyone wants to get noticed. Whether it’s for our sense of humor, our creativity, our original thinking, or even just our looks – a chance to be a part of something bigger than ourselves is extremely appealing to most individuals. With the rise of Instagram celebrities, and the tremendous popularity of selfies, user generated content has made a huge explosion in the digital marketing scene.
Despite the controversy surrounding comments, the feature is actually an essential part of your site’s success, especially as an online publisher. The potential that comments have as powerful part of user generated content (UGC) make it worth your while to stick with them as they give your audience the opportunity to engage in your content and feel connected to your brand.