nadine dietz & erica seidel

  • A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader

    Image credit: Arby’s You may have seen Arby’s recent initiatives, like the spontaneous Pharrell Arby’s hat, the Jon Stewart farewell, the Ving Rhames “We Have the Meats” and the daring Vegetarian Hotline. But before that, Arby’s national brand presence was relatively small, and Arby’s was “considered an underdog in the QSR (Quick Service Restaurants) industry,” said Rob Lyn ...

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