nadine dietz & erica seidel

  • How Oracle Data Cloud’s CMO organized to educate customers in a complex category

    © Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire category can lag. So what’s the best way to approach marketing? We talked with Cory Treffiletti, VP of marketing for Oracle Data Cloud, about this challenge. His story suggests the rise of what we call The Instructional Marketing Organization.

    Marketing Landin How To's- 23 readers -
  • A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader

    Image credit: Arby’s You may have seen Arby’s recent initiatives, like the spontaneous Pharrell Arby’s hat, the Jon Stewart farewell, the Ving Rhames “We Have the Meats” and the daring Vegetarian Hotline. But before that, Arby’s national brand presence was relatively small, and Arby’s was “considered an underdog in the QSR (Quick Service Restaurants) industry,” said Rob Lyn ...

    Marketing Land- 36 readers -