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It’s not often that research plays out like a disaster film trailer, but a recent study by Accenture Interactive delivers all the requisite drama. Marketers are drowning in a tsunami of content. And it’s only getting worse. “It’s almost as though content is growing faster than our ability to perceive the change,” said Donna Tuths, global head of content for Accenture Interacti ...
When businesses start publishing, they’re always concerned with hitting a certain quota. But whether you put out one story a day or two stories a week, that cadence is irrelevant if you’re not driving a tangible ROI with your content marketing. In the world of B2B marketing, quality dominates quantity.
How did you choose your marketing platform? For many markers, the answer is somewhere between “This is the one we’ve always used” and “I’d heard of this one somewhere.” It’s hard to fault these reasons because there are an insane number of tools out there: Insane graphic via MarketingLand But the options are overwhelming for a reason.