Natalie Burg

  • Marketers Are Creating More Content, But They’re Not Sure Why

    It’s not often that research plays out like a disaster film trailer, but a recent study by Accenture Interactive delivers all the requisite drama. Marketers are drowning in a tsunami of content. And it’s only getting worse. “It’s almost as though content is growing faster than our ability to perceive the change,” said Donna Tuths, global head of content for Accenture Interacti ...

    Natalie Burg/ The Content Strategistin Content- 13 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    How did you choose your marketing platform? For many markers, the answer is somewhere between “This is the one we’ve always used” and “I’d heard of this one somewhere.” It’s hard to fault these reasons because there are an insane number of tools out there: Insane graphic via MarketingLand But the options are overwhelming for a reason.

    Natalie Burg/ The Content Strategistin EMail- 22 readers -