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When was the last time you did something really exciting at your store? How easy is it for new customers to find your business online? Are your regularly making improvements to help your existing customers? When you own a retail business, there’s never a shortage of improvements to be made — but sometimes the hardest part is knowing where to start.
Did you know that 57 percent of small businesses are actively trying to grow their email lists? If you’re a business that respects the trust and privacy of your customers, you should never share your email list. Sharing your list could damage your reputation, hurt customer relationships, and ruin the trust that you’ve worked so hard to build.
Did you know that 58 percent of consumers subscribe to emails to receive discounts and special offers? When someone joins your email list, they’re opting in to learn more about your business. Some of these people will be completely new to your business, and will want to learn more about what you have to offer.
Did you know that 91 percent of U.S. adults like to receive promotional emails from companies they do business with? People open email from people that they know. And they delete, or mark as spam, email from people that they don’t recognize. This is why it’s critical that you always ask for permission before adding a new contact to your email list.
Did you know that 66 percent of online consumers made a purchase as a result of an email marketing message? When someone signs up to receive your email communications, they do so with the expectation of receiving something valuable in return. If you don’t communicate clearly what that is, your audience may lose interest quickly.
Did you know emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates? Once you’ve figured out what your email contacts are looking for in your email marketing, you need to present that content in an engaging way. Creating great content can be challenging — but it doesn’t have to become a full-time job.
2015 was a banner year for technology changes, meaning now is the time to refocus on your business strategy for 2016, and the tools that can make achieving your goals easier. While you probably already have a few tried-and-true channels to market your business — like email marketing and social media — there are a plenty of tools to help you work smarter, not harder, in the New Year.
Editor’s note: This post comes from our Constant Contact UK office. You can view all posts from our UK team here. Or connect with us on Facebook and Twitter. Succeeding with digital marketing isn’t about chasing a silver bullet that will transform your conversion rates. No, it’s about trying and testing different techniques to incrementally improve your results.
If you’ve found your social media strategy creeping lower and lower on your priority list, know that you aren’t alone. Many small business owners are challenged to find the time for any marketing at all, social included. The good news? A few simple practices can eliminate the fear of keeping up with the overwhelming world of Twitter, Facebook, and other popular platforms.
If you own a small business, you’ve probably realized that the idea of ‘marketing’ has changed quite a bit in recent years. With today’s online marketing tools, every business owner can be a marketer and can create a strategy that fits their schedule and their budget. Email marketing and social media are great examples of this.
In today’s world of social media updates and text messages, pen pal letters can seem like a relic from the past. But for me, few things beat the excitement of receiving a personal letter from a friend when I was a kid. I was constantly keeping my eye on the mailbox, waiting for a letter to arrive.
Does your small business have a presence on Instagram? Recent updates to the ‘Explore’ and ‘Search’ features now allow you get noticed by your community more easily. So if your answer to the previous question was ‘no,’ you may want to reconsider your social strategy! ‘Explore’ makes discovering new conversations in real time through trending tags and hashtags easier than ever before.
You invested time, money, and other resources into setting up a website for your business. It looks great and you’re excited about having a place for people to learn more about your business. But now that it’s setup, are you able to answer these important questions? How many people are visiting your website? What pages are getting the most traffic? How are people findi ...
Attention e-commerce businesses: did you know that you now have the power to sell your products and services using Instagram and Pinterest? Pinterest and Instagram recently announced buttons that will allow users to purchase items directly through your business’s social media accounts. Both social platforms will be adding this new feature, but they will function a little diff ...
Facebook Place Tips is a new feature designed to make it easier for local businesses to connect with customers who are in-store or at their place of business. Place Tips gathers useful information from a business’s Facebook Page — including posts, upcoming events, recommendations, and check-ins — and displays tips at the top of a user’s News Feed while they’re in the business’ ...
You’ve got a strong social following with loyal Twitter followers. But what do you really know about your Twitter audience? Twitter’s recently announced that its Audience Insights feature, which was previously only available to advertisers, is now available through Twitter analytics. Check out our latest video to find out what this feature can do for your business and how yo ...
Google recently announced tweets will appear on mobile devices within Google Search. When you’re searching on the Google mobile application or on a browser on your phone or tablet, real-time tweets will appear from Twitter directly within search. Tap the tweet, and you’ll be taken directly to Twitter where you can discover additional content from that user.