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Now that the busy holiday season is officially underway, it’s more important than ever to remember to practice gratitude – even when it comes to the little things, like free SEO tools that make the workday a bit easier. On a day when all of America is reflecting on its good fortune, it only seems appropriate to give thanks to the plethora of free resources available online to ...
Although the primary purpose of content marketing is not to sell products or services, it can certainly boost conversions and drive sales if done well. Businesses should create content that targets consumers at every stage of the sales funnel, including those who are almost ready to make a purchase.
With more than half of all Google searches taking place on mobile devices, it’s necessary for businesses to ensure their websites are easy to access and navigate on smartphones and tablets. Mobile-friendly websites load quickly, display properly for mobile visitors, and often use responsive design, thereby allowing businesses to maintain a consistent brand image, improve custo ...
Some businesses are still hesitant to invest time and energy into establishing a presence on Snapchat – especially since the ephemeral nature of the app means content disappears after just 24 hours. But learning how to market on this social video network allows brands to connect with a younger demographic on a highly engaging platform.
When it comes to maintaining a professional social media presence on Instagram, image is literally everything. Now that Instagram allows users to upload photos, videos, and daily stories, more and more businesses are taking advantage of the platform’s versatile features and growing audience of 500 million.
One of the easiest ways to optimize a business’s Twitter presence is to update the profile and header photos with customized images. Ensure your company’s Twitter profile accurately represents your brand by uploading high-quality visuals that satisfy Twitter’s requirements for profile photos, header photos, and tweeted images.
Twitter Moments are collections of curated tweets that tell a story or commemorate an event. The social platform recently made Moments available to all users after rolling it out to select brands and partners over the past year. Now that anyone with a Twitter account can create and share Moments, many influencers, brands, and businesses are already taking advantage of this new ...
Instagram dramatically stepped up its game this week with the launch of Instagram Stories, a new feature within the app that allows users to upload photos and videos that disappear after 24 hours. Sound familiar? Many agree that the new feature is a lot like Snapchat Stories, only for a whole new demographic.