Nate Birt

  • Why You Should Invest In Content Curation

    When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is curated content.

    Nate Birt/ Visual.lyin Content- 30 readers -
  • How to Create Great Content and Become a Thought Leader

    If you’re looking to become a thought leader where do you start? It’s an issue a lot of marketers struggle with. Being a thought leader can help build your brand, makes PR easier, and ultimately drives people to your site to get answers. Sounds great, right? But becoming one of the most important voices in your industry is easier said than done.

    Nate Birt/ Visual.lyin Content- 21 readers -
  • How To Map Content To Your Conversion Funnel

    For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through th ...

    Nate Birt/ Visual.lyin Content How To's- 24 readers -
  • The Do’s and Don’ts of Content Syndication

    Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. But how do you produce a stream of quality content without maxing out your resources? Content syndication is a huge time saver for marketers struggli ...

    Nate Birt/ Visual.lyin Content- 13 readers -
  • 10 Insightful Leadership Resources for Content Managers

    What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in m ...

    Nate Birt/ Visual.lyin Content- 15 readers -
  • The Ultimate Checklist for Managing Content Marketing Freelancers

    Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis.

    Nate Birt/ Visual.lyin Content- 32 readers -
  • 30 Brilliant Content Marketing Podcasts You Need to Hear

    By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. There are so many great tips, tricks, and guidelines in the marketplace that it’s hard to know where to begin short of deleting everything and starting from square one—and we doubt you want to go to that extreme.

    Nate Birt/ Visual.lyin Content- 18 readers -
  • Scale Social Media Strategy Quickly and Overcome Any Obstacle

    When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content, only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.

    Nate Birt/ Visual.lyin Social- 15 readers -
  • The Strategic Planning Checklist for Content Marketers

    The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land? Nowhere close to the mark. Content marketing without a solid plan has the exact same results. You’ve got everything in hand you need to be wildly successful—the right information, people and delivery mechanisms.

    Nate Birt/ Visual.lyin Content- 18 readers -
  • Creating Awesome Buyer Personas

    It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. If you’re one the marketers who’s set their personas on the back burner, here’s the only reason you should need to turn up the heat: Marketers with documented personas are more than twice as likely to exceed their goals: ...

    Nate Birt/ Visual.lyin Content- 17 readers -
  • Five Of the Best Data Visualization Examples from Content Marketers

    Although many companies use data to produce compelling micro content, only a few create content at a depth that puts them in the category of top-shelf content marketers. In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn.

    Nate Birt/ Visual.lyin Content- 20 readers -
  • Five Tips to Guide Your Content Marketing Strategy for Live Events

    Nate Birt published on September 1, 2015 in Content Marketing Live events are no longer just within the purview of cable TV. The social web has broken down barriers, allowing brands to access massive audiences with as-it-happens content that is engaging, educational and downright fun. Marketers also say live events are among the most effective marketing strategies.

    Nate Birt/ Visual.lyin Social Content- 28 readers -
  • Tips for Writing Pithy and Engaging Copy

    Few people can claim to have prose the caliber of Shakespeare’s. But you don’t have to be the Bard to be successful at crafting copy for your brand. In fact, one of the best pieces of advice for today’s digital platforms comes from “The Elements of Style,” a book co-authored by William Strunk and E.B. White.

    Nate Birt/ Visual.lyin Content- 25 readers -
  • How to Create Good Cross-Platform Visual Content

    Staying relevant on the social web is no easy task, but attention to how images and videos play in multiple spaces will help ensure your marketing reaches the right audience. Cross-platform planning not only ensures you have content that displays at the proper resolution. It also solidifies your position as a forward-thinking brand that understands the intricacies of social ...

    Nate Birt/ Visual.lyin Content How To's- 18 readers -