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When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is curated content.
If you’re looking to become a thought leader where do you start? It’s an issue a lot of marketers struggle with. Being a thought leader can help build your brand, makes PR easier, and ultimately drives people to your site to get answers. Sounds great, right? But becoming one of the most important voices in your industry is easier said than done.
When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too). Now that 81% of smartphone users access the Internet on their mobile devices, we don’t even have to be sitting in front of our laptops to access breaking news. We’re carrying it with us everywhere we go.
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through th ...
Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. But how do you produce a stream of quality content without maxing out your resources? Content syndication is a huge time saver for marketers struggli ...
What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in m ...
Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis.
By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. There are so many great tips, tricks, and guidelines in the marketplace that it’s hard to know where to begin short of deleting everything and starting from square one—and we doubt you want to go to that extreme.
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content, only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.
POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence. It doesn’t have an action verb. But the use of “fury” speaks volumes.
The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land? Nowhere close to the mark. Content marketing without a solid plan has the exact same results. You’ve got everything in hand you need to be wildly successful—the right information, people and delivery mechanisms.
It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. If you’re one the marketers who’s set their personas on the back burner, here’s the only reason you should need to turn up the heat: Marketers with documented personas are more than twice as likely to exceed their goals: ...
Nate Birt published on November 16, 2015 in Design If you think of the Internet as a giant school, video represents the ultimate classroom experience. The one where you brought an apple for the teacher and everybody else forgot. The one where you got an A+ and everyone else eked by with a B.
This past year, The New York Times had an epic “It’s not you, it’s me” moment. It’d be more accurate to say the bastion of traditional journalism had a “Well actually, it is you” moment. Buzzfeed and later Mashable published the news organization’s “Innovation” report, an internal Times document. It chronicles the changing face of news and identifies way its news team can push ...
Although many companies use data to produce compelling micro content, only a few create content at a depth that puts them in the category of top-shelf content marketers. In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn.
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.
Nate Birt published on September 1, 2015 in Content Marketing Live events are no longer just within the purview of cable TV. The social web has broken down barriers, allowing brands to access massive audiences with as-it-happens content that is engaging, educational and downright fun. Marketers also say live events are among the most effective marketing strategies.
The start of a new school year is just around the corner, but continuing education shouldn’t be left exclusively to young people and college students. In fact, professional development should be an important part of your brand’s mission. Glued-in teams are on the same page about their past, their purpose and their objectives for the future.
Few people can claim to have prose the caliber of Shakespeare’s. But you don’t have to be the Bard to be successful at crafting copy for your brand. In fact, one of the best pieces of advice for today’s digital platforms comes from “The Elements of Style,” a book co-authored by William Strunk and E.B. White.
Staying relevant on the social web is no easy task, but attention to how images and videos play in multiple spaces will help ensure your marketing reaches the right audience. Cross-platform planning not only ensures you have content that displays at the proper resolution. It also solidifies your position as a forward-thinking brand that understands the intricacies of social ...