Nate Dame

  • 5 ways SEO experts say you should optimize for RankBrain

    Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You can’t optimize for RankBrain.

    Nate Dame/ Search Engine Landin SEO Google- 31 readers -
  • The complete guide to optimizing content for SEO (with checklist)

    Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these ...

    Nate Dame/ Search Engine Landin SEO Content- 32 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway.

    Nate Dame/ Search Engine Landin SEO- 30 readers -
  • Why Google’s SEO advice is NOT (always) in your best interest

    Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in the video is useful, but it’s biased and incomplete — like so much of t ...

    Nate Dame/ Search Engine Landin SEO Google- 35 readers -
  • Why You Should Never “Do Keyword Research” Again

    It’s time for search engine optimization (SEO) professionals to stop doing keyword research… or at least stop doing it the way that too many SEOs “do keyword research.” Traditional, old-school keyword research produces long lists of words and phrases — with their relative search traffic figures — that can dramatically improve nothing about an SEO strategy.

    Nate Dame/ Search Engine Landin SEO- 55 readers -
  • Glimpses Of The Future: 10 Fringe SEO Predictions For 2015

    It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many times over. After a while, the predictions start to run together as the same things we’ve heard al ...

    Nate Dame/ Search Engine Landin SEO Google- 30 readers -
  • How To Give Your Content Marketing Purpose & Punch

    Is your content delivering results? Or does your strategy seem to fall short of making that crucial connection with decision makers in your industry (and you’re not sure why)? Content marketing is quickly becoming the norm, and that’s a good thing. (Imagine a web full of engaging, resourceful content instead of spam, pop-up ads, and cat videos!) But if your content isn’t pro ...

    Nate Dame/ Marketing Landin SEO Content Google Twitter How To's- 39 readers -
  • How To Conduct Influencer Outreach In An “Inbound” World

    We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers' expectations are greater than ever before (and still changing quickly). Defunct marketing strategies are dead for a reason, and a new set of tactics can't replace them without a corresponding mindset shift.

    Nate Dame/ Marketing Landin Content- 26 readers -
  • 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint a picture of a person ...

    Nate Dame/ Search Engine Landin SEO Content- 36 readers -
  • How To Promote An E-Book Launch With A Be Everywhere Day

    It's no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it's hard to be creative with yet another PDF launch — especially if you're in a saturated market. How can you create an e-book launch that generates some real attention? The Be Everywhere Day concept might be worth a shot — but know that you will need plenty of planning ...

    Nate Dame/ Search Engine Landin SEO- 21 readers -
  • How To Produce More Quality Content, More Quickly — Practical Tips

    The practice of "content marketing" as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don't have enough time for content, and 45% struggle with producing enough content, according to the Co ...

    Nate Dame/ Marketing Landin Content- 20 readers -