Nate Dame

  • 3 reasons SEO is the account-based marketer’s secret weapon

    Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, aligning marketing and sales to close bigger accounts with better outbound communications. But what happens when your proposal gets passed from its intended audience to another decision-maker? ...

    Nate Dame/ Search Engine Landin SEO- 11 readers -
  • Google’s new HR product is a game changer: Which industry is next?

    A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a product from the world’s most valuable brand that seeks to narrow the competition in the field. Meet Hire by Google. Hire is an applicant-tracking tool that’s available to companies with 1,000 or fewer employees, and it’s built to work with G Sui ...

    Nate Dame/ Marketing Landin SEO Google- 22 readers -
  • Google’s big, new tech launch had lots of SEO #fails

    Hot on the heels of Google’s announcement that it has built a job search engine comes Hire, Google’s new recruiting management tool. Available to SMBs, Hire adds an organizational layer into G Suite applications, allowing hiring managers and HR professionals across an organization to manage candidate communications, access historical applicant data, and schedule interviews f ...

    Nate Dame/ Search Engine Landin SEO Google- 23 readers -
  • 5 ways SEO experts say you should optimize for RankBrain

    Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You can’t optimize for RankBrain.

    Nate Dame/ Search Engine Landin SEO Google- 37 readers -
  • The complete guide to optimizing content for SEO (with checklist)

    Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these ...

    Nate Dame/ Search Engine Landin SEO Content- 37 readers -
  • In the age of RankBrain, these foundational SEO issues still matter

    There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway.

    Nate Dame/ Search Engine Landin SEO- 37 readers -
  • Why Google’s SEO advice is NOT (always) in your best interest

    Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in the video is useful, but it’s biased and incomplete — like so much of t ...

    Nate Dame/ Search Engine Landin SEO Google- 37 readers -