nate holmes

  • Coordinating Global Marketing for One Brand in 23 Countries

    As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration.

    Marketing Technology Blog- 25 readers -
  • 4 Essential Tips for Optimizing Your Image Assets

    Before we dig into some tips for optimizing digital assets, lets try a Google search of our own. Lets do an image search in arguably one of the most competitive categories on the Internet — cute puppies. How can Google possibly rank one over the other? How does an algorithm even know what’s cute? Here’s what Peter Linsley, a product manager at Google, had to say about Google i ...

    Marketing Technology Blog- 10 readers -