nathan singer

  • In SEM Restructures, Smaller Can Be Better

    When receiving an account, many SEMs follow the old- school train of thought that you need to have as many keywords as possible. At the end of the day, though, size doesn’t ...

    3Q Digital- 10 readers -
  • Quick, ROI-Friendly Guide for Duplicate Keyword Cleanup

    Quick, ROI-Friendly Guide for Duplicate Keyword Cleanup Posted: 05.02.2016 Most accounts have duplicate keywords, especially larger accounts where your client is constantly wanting to expand. An oft-overlooked factor in account performance is that using Broad or Broad Match Modified keywords means that you could be creating duplicates.

    3Q Digital- 12 readers -