nathan sinsabaugh

  • Should a brand care what we say about its new logo?

    Nathan Sinsabaugh is design director at KA+A, a strategic design consultancy in Indianapolis. There is an army of opinion-wielding armchair designers eager to tweet snarky (and often clever) quips at even the most well-intentioned new logo. While crowdsourcing can be valuable in certain circumstances, logo design is one area where you might be better off ignoring the voice of the people.

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