navah fuchs

  • Looking for Love in All the ROI Places: Winning at E-Commerce PPC

    In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors contributing to these low numbers (volume for one), a big reason e-commerce sites lose on conversions is because they cast nets that include users who either can’t afford to transact, ...

    WordStream- 7 readers -
  • Moving the Needle on PPC When You're Doing Everything Right

    This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to protect privacy. Miss the webinar? Check out the full webinar here! PPC makes sense for a lot of business models, but that doesn’t stop snares and hiccups from popping up along the way.

    WordStreamin Paid Search- 12 readers -
  • PPC Giveth, SEO Taketh Away

    As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI. Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step.

    WordStreamin Affiliate Paid Search SEO- 8 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja. 1.

    WordStreamin Paid Search- 10 readers -