navah hopkins

  • How Not to Kill Your PPC Account With a PR Stunt

    When my client Rent Like A Champion came to me with the news that they would be appearing on Shark Tank, I had two big gut reactions. First reaction: Second reaction: (Dr. Strangelove) Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account.

    WordStreamin Affiliate Paid Search How To's- 8 readers -
  • The ABCs of Google AdWords

    Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car pro ...

    WordStreamin Paid Search Google- 18 readers -
  • 3 Keys to Better Keyword Analysis

    Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that means you need to be familiar with keyword analysis – a method of breaking down keywords to determine if ...

    WordStreamin Paid Search- 14 readers -
  • 3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

    Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser. Here are the most common three reasons for ad disapprovals that aren’t your fault.

    WordStreamin Paid Search- 12 readers -
  • International PPC: 3 Reasons You Can’t Afford NOT to Go International

    We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

    WordStream- 9 readers -