navah hopkins

  • 13 Power Tips for #Winning Mobile Ad Copy

    Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All income levels have at least 60% adoption – that rises to 93% when you look at consumers making over $75K a year What does it all mean? Your custom.

    WordStream- 16 readers -
  • Knock-Off Thousands from Your Bottom Line with Close Variants

    I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a premium at malls. Who wants to blow a month of rent on a bag? You can imagine the unbridled joy I found in close variants – a relatively new phenomenon ...

    WordStream- 13 readers -
  • The Retirement of Google Site Search: An Advertiser’s Survival Guide

    If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018.

    WordStreamin Google- 24 readers -
  • How Not to Kill Your PPC Account With a PR Stunt

    When my client Rent Like A Champion came to me with the news that they would be appearing on Shark Tank, I had two big gut reactions. First reaction: Second reaction: (Dr. Strangelove) Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account.

    WordStreamin Affiliate Paid Search How To's- 12 readers -
  • The ABCs of Google AdWords

    Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car pro ...

    WordStreamin Paid Search Google- 20 readers -
  • 3 Keys to Better Keyword Analysis

    Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that means you need to be familiar with keyword analysis – a method of breaking down keywords to determine if ...

    WordStreamin Paid Search- 19 readers -
  • 3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

    Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser. Here are the most common three reasons for ad disapprovals that aren’t your fault.

    WordStreamin Paid Search- 13 readers -
  • International PPC: 3 Reasons You Can’t Afford NOT to Go International

    We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

    WordStream- 10 readers -