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Storytelling has been a buzzword in the marketing world since the origin of advertising. From John Deere’s first edition of “The Furrow” published in 1895 to the story of childhood friends reunited through Google Search, storytelling has always been a vital component of some of the most effective marketing campaigns in history.
If you’re a communicator of any sort, you’ve probably realized by now how important it is to leverage visual content in all your messages – and what a big mistake it is if you don’t. I know this from experience because I’ve traveled the long path from a simple writer to a multimedia storyteller. For many years, I stubbornly stuck to my outdated communication arsenal: Word do ...