neeraja koneru

  • 5 Ad Copy Tips to Help SMBs Compete for Clicks

    In my previous post, I wrote about how advertisers can compete on high-cost, high-competition keywords with smart targeting, testing, and use of match types. Now I’d really like to d ...

    3Q Digital- 10 readers -
  • 5 Ways to Succeed in Digital Marketing with a Small Budget

    Limited budget? No problem! Explore these six crucial ways to maximize the effectiveness of your budget and optimize your ROI. 1. Keyword Campaigns (Google & Bing) Folks who already have enough familiarity with your brand, product, or service to look for keywords related to it should be at the top of your list of users to capture.

    3Q Digital- 31 readers -
  • PLAs: 5 Feed Management Tips

    PLAs: 5 Feed Management Tips Posted: 05.18.2016 Product Listing Ads (Google Shopping, Bing Shopping, etc.) are taking up more and more SERP real estate. But we constantly see issues with ads that haven’t been optimized to make the most use of their space – or even to show up at all. Below are five tips to ensure better PLA performance. 1.

    3Q Digitalin Google- 22 readers -
  • 4 Things You Need to Know about Display Select

    4 Things You Need to Know about Display Select Posted: 04.27.2016 Heard of DSK (Display Select Keywords)? It’s one of the newer and more effective features on the Google Display Network. Google has a good explanatory page on DSK, but I’m going to break out four main themes that can quickly get you on your way. Let’s get started.

    3Q Digital- 21 readers -