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With keyword CPCs and competition rising in a lot of industries, it can be hard to compete on relevant but expensive non-branded keywords. There’s a lot of potential around these terms g ...
Limited budget? No problem! Explore these six crucial ways to maximize the effectiveness of your budget and optimize your ROI. 1. Keyword Campaigns (Google & Bing) Folks who already have enough familiarity with your brand, product, or service to look for keywords related to it should be at the top of your list of users to capture.
PLAs: 5 Feed Management Tips Posted: 05.18.2016 Product Listing Ads (Google Shopping, Bing Shopping, etc.) are taking up more and more SERP real estate. But we constantly see issues with ads that haven’t been optimized to make the most use of their space – or even to show up at all. Below are five tips to ensure better PLA performance. 1.
4 Things You Need to Know about Display Select Posted: 04.27.2016 Heard of DSK (Display Select Keywords)? It’s one of the newer and more effective features on the Google Display Network. Google has a good explanatory page on DSK, but I’m going to break out four main themes that can quickly get you on your way. Let’s get started.