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Neil James is the director of digital strategy at Solve During a recent phone call, a client asked me an interesting question. “Why the heck is Instagram so popular now? It feels like it just came out of nowhere!” It’s true. By any metric, Instagram is on the verge of conquering the world. Last December, the photo-sharing platform boasted 300 million users.
Neil James is director of digital strategy at Minneapolis-based agency Solve. I recently saw a billboard for a state tourism campaign. Like any well-crafted outdoor advertising, it sported vibrant photography, clever copy and a smart tagline. And there it was. Small enough to be subservient but large enough to be distracting. A campaign hashtag.