neil wertheimer

  • The Customer Service Arms Race

    The other day I had several questions about Olark, a San Francisco-based software company. So I went to the company’s website to find answers. But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. Chat with us.

    The Content Strategist- 5 readers -
  • 8 Ways to Give Better Advice to Your Audience

    Want some advice? You probably do. Whether it’s to eat healthier, run faster, work smarter, love better, or simply get that bathroom door to stop squeaking, we are a culture that devours practical information and advice. The proof is all around us. It’s why weight loss is a $60 billion industry; why self-help experts still dominate daytime television; and why media brands dev ...

    The Content Strategist- 6 readers -