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With the second quarter of 2017 upon us, and great speculation over what the year has in store for SEO, I have decided to write an article focused on the most important game changers in search engine optimization for the year. In part 1 of 2, we will talk about “User Intent & RankBrain”, “Structured Data & Google My Business” and “Local SEO”.
One of the biggest challenges that SEO teams face is to sustainably and safely maximize a brand’s visibility in as many ways as possible. For that, large and enterprise businesses not only have to rely on highly trained and competent professionals defining the strategy, but also make use of several tools and techniques that help drive companies closer to their goals.