nelson freitas

  • Opinion: Forget brand loyalty; create a positive feedback loop

    Nelson Freitas is chief strategy officer, Wunderman New York To understand the problem with loyalty programs, your key chain can tell you everything you need to know. If it’s like most, it has five keys and 24 plastic loyalty cards. Those cards offer points, discounts or any of a range of confusing benefits. That said, four of them probably come from competing supermarkets. So much for loyalty.

    Digiday- 15 readers -