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In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it. According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” ...
Privacy concerns over how publishers and marketers collect data has hit peak levels over the last couple of years. But a new study shows that media companies and marketers realize it’s in their best interest to be transparent about what kinds of data they’re collecting, how they’re collecting data, and why they’re collecting data.