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A SEER client was recently interested in trying to increase retention within their inactive member base. With that in mind, we put together a string of recommendations which including re-engaging those members through Facebook Custom Audiences. What are Custom Audiences? If you’re not familiar with Facebook Custom Audiences, they’re a great self-service way to create audience g ...
Now that Google Engagement ads are fully released from beta to all advertisers, they are beginning to gain momentum as an unique and viable ad format. We have been testing engagement ads at SEER and wanted to recap performance of one of our recent tests for a client in the health care industry. What Are Engagement Ads? If you’re late to the party, engagement ads allow you to sh ...