nick avram

  • Want Cost Efficient Remarketing? Don’t Sleep On RLSA

    Remarketing is a key part of most (if not all) successful digital marketing strategies. It’s a best practice to include some variation of retargeting when managing SEM accounts. Typically, these audiences consists of people who clicked on your ad, visited your site, but did not convert (or meet whatever requirement you have set as a conversion goal).

    3Q Digitalin Google Retargeting- 12 readers -
  • Bing Exclusive Search Ad Extensions: Use Them

    Google’s held a big lead over Bing/Yahoo in the SEM space for years. It has more available betas, granular reporting features, a more intuitive interface, etc. Tons of SEMs have tried and dismissed Bing advertising, but a new feature is good reason to try it (or try it again). Bing recently rolled out a couple of slick, branding-friendly ad extensions that really make a diff ...

    3Q Digitalin Paid Search Twitter- 5 readers -