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Snapchat sure has come a long way since last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain Dew, GrubHub and McDonald’s took advantage of the platform. Since that time, the company and its ad offerings have seen explosive growth.
When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps with these location-based overlays already accounted for more than a million of the messages sent every day on the platform. One month in, we’ve already seen brands like McDonald’s, GE, Ted 2, Terminator, The Hunger Games, Minions, Nike and others experiment with the ...
Published 1 min ago 25 Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.
It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on its own curated channel, and were active during the Super Bowl, too. While we didn’t see as many brands creating content in real time on Snapchat as they were on some other platforms, the work that was shared was refreshing and unique.
) Time of Day Testing One of the questions we get asked most is simply, “When’s the best time to post on Instagram?” And while the easy answer is to say, “It depends on the content and brand,” that’s not solving any problems. Time of day testing is really a two-part process. Step one is establishing your baseline, and step two is experimenting and measuring.
It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers seem to support their claims.