Nick Hughes

  • Why Is the Local Market So Elusive for Tech Companies?

    We create technology to increase efficiency and to help businesses generate more money per dollar spent. This is especially true in the local SMB market where even a slight change in profit margin — up or down — will greatly affect the health of a business. Yet why does it seem like most of those small businesses never even get a chance to take advantage of new and innovative ...

    Nick Hughes/ Street Fight- 5 readers -
  • How Personalization And Security Will Coexist in Local Commerce

    The evolution of mobile technology has been very exciting to observe, especially in the local commerce space. As I covered in my last piece we are finally starting to see things come to life with the ability to pay for everyday products and services using mobile devices. But overall one has to ask if this evolution will actually be safe for consumers? There seems to be a spli ...

    Nick Hughes/ Street Fightin How To's- 6 readers -
  • Mobile Payments Still Facing the Same Big Obstacles

    This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings, finally achieving top of mind with tech executives and media coverage. Yet for all these updates and enhancements, these companies are barely cracking the shell on everyday mobile payments, ...

    Nick Hughes/ Street Fight- 4 readers -