- Our Blog
Unfortunately, dealing with client contentions is a regular part of being an Account Manager. We don’t like to think it, but not every client is happy with results of their campaign or their relationship with an Account Manager. When a contention arises, I often think about what I could have done differently in the past to avoid it, and in most situations, there was a solution.
User experience and SEO need each other. To get people to your website, you need to have a solid on-page and offpage SEO foundation. Without a solid SEO foundation, you’ll be missing out on a massive segment of users who would otherwise be finding your website organically. To keep people on your website, you need to create a strong online user experience.
A customer’s online experience with your company is a journey that needs to be consistent. From the first point of contact to the last purchase, inquiry or call, customers expect to navigate the online process with ease and transparency. A critical checkpoint in the online journey is the landing page.