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User experience and SEO need each other. To get people to your website, you need to have a solid on-page and offpage SEO foundation. Without a solid SEO foundation, you’ll be missing out on a massive segment of users who would otherwise be finding your website organically. To keep people on your website, you need to create a strong online user experience.
A customer’s online experience with your company is a journey that needs to be consistent. From the first point of contact to the last purchase, inquiry or call, customers expect to navigate the online process with ease and transparency. A critical checkpoint in the online journey is the landing page.