nick.heer@kayakcreative.ca (nick heer)

  • Losing Your Social Sharing Counts Could Cost You

    It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality. Unfortunately, these buttons are hopelessly attached to the current page address in a near-l ...

    KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Your HTTPS Upgrade Could Put Your Search Rank in Danger

    This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS. HTTPS is a secure version of the standard HTTP protocol.

    KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Rebuild Your Site Without Demolishing Your Search Ranking

    Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let's do it right. We’ve all been there: we launch a redesigned website, then suffer through weeks (if not months) of tanked rankings whi ...

    KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Guard Your WordPress Site in 4 Steps

    WordPress is an amazing platform. Since its launch twelve years ago, it has grown to power over 25% of the ten million most popular websites — an impressive achievement by any measure. (The next most popular content management system is Joomla, with just 2.8% market share.) The popularity of WordPress means that there’s a vast pool of first- and third-party resources to draw u ...

    KAYAK ONLINE MARKETING BLOG in Blogging- 8 readers -