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PACEDm.com If you were following any kind of financial news late last year, you probably heard a lot about Bitcoin prices: namely, that they were climbing at unprecedented rates. Bitcoin wasn’t the only crypto with serious buzz surrounding it, either. Ethereum, Litecoin, and Ripple were just a few other tokens that enjoyed significant attention in the media.
PACEDm.com Staying up-to-date on digital marketing trends is essential to online success. You need to know how to better reach your audience, engage them, and convert. The following digital marketing trends are a sure fire way to 2018 success. Did you know that U.S. marketers will spend up to $113 billion dollars in digital advertising by 2020? This is a vote of confidence to ...
Marketing your small business is important, but doing it on a tight budget can be challenging. The good news is that you don’t need thousands of dollars to develop a powerful marketing strategy. With a little creativity and some marketing know-how, you can turn your tight marketing budget into sales. Here are 13 strategies to make it happen. 1.
16941260 The holiday season serves up profit-boosting opportunities for businesses large and small. Social media is a key element to your holiday sales success. From tailoring your marketing message for your social followers, to delivering holiday themed deals, social media can maximize your holiday sales in a big way.
25601440 Are you ready to start your own social media campaign? Here are the steps you should include to guarantee a strong campaign that will win you plenty of conversions, improving your brand and sales in measurable ways. 1. Lay Out Conversion Goals and Budgets Create goals that match exactly what your company wants to get out of this social media campaign.
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The art of negotiation has never been as important for online marketers than now. The digital era is in full swing and online marketers are the creative foundation to what people browse and purchase online. A Pew Research Center 2015 report found that 73 percent of Americans browse the web daily. And 21 percent of Americans say they are constantly online, which is good news for online marketers.
Google’s Penguin algorithm first hit the SEO scene in 2012. Penguin was revolutionary in that it marked the shift towards valuing content for readers, and not for search engines. The algorithm caused low-quality inbound links to start negatively impacting a website’s SEO ranking. Google continued to build on the algorithm by using incremental refreshes to search the web for low quality links.
PACEDm.com Millions of people tune into ABC’s Shark Tank every Friday night to see brave entrepreneurs go face-to-face with the panel of sharks. Some of these entrepreneurs walk away with the deal of a lifetime, while others fight back tears as they leave the tank without a partner. What went wrong? Often, entrepreneurs don’t have strong negotiation skills, and thus fail to s ...
Few people take the time to research and understand how URL redirections work, until it’s too late and they’ve suffered loss of traffic to their website. Understanding redirects is key when working with website development or promotion; as it can make or break your website’s success. Take some time to read and learn about URL redirects to avoid disappointments – trust me, you won’t regret it.
If you’re expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international SEO.
“Millennials,” generally defined as individuals born sometime between the early 1980s and 2000, are a different sort of consumer than their Generation X predecessors. For this reason, millennials require research in order for businesses to understand how best to target this generation. And studying millennial consumer trends is worth it: By 2020, spending by millennials is expected to reach 1.
Every online entrepreneur has heard the overused term ‘content is king’. This has lead to an overwhelming amount of content being produced in the sheer hope of attracting traffic and sales. Unfortunately, what isn’t often mentioned is that only ‘quality content is king’. Not as catchy I know, but it couldn’t be truer.