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The art of negotiation has never been as important for online marketers than now. The digital era is in full swing and online marketers are the creative foundation to what people browse and purchase online. A Pew Research Center 2015 report found that 73 percent of Americans browse the web daily. And 21 percent of Americans say they are constantly online, which is good news for online marketers.
Google’s Penguin algorithm first hit the SEO scene in 2012. Penguin was revolutionary in that it marked the shift towards valuing content for readers, and not for search engines. The algorithm caused low-quality inbound links to start negatively impacting a website’s SEO ranking. Google continued to build on the algorithm by using incremental refreshes to search the web for low quality links.
PACEDm.com Millions of people tune into ABC’s Shark Tank every Friday night to see brave entrepreneurs go face-to-face with the panel of sharks. Some of these entrepreneurs walk away with the deal of a lifetime, while others fight back tears as they leave the tank without a partner. What went wrong? Often, entrepreneurs don’t have strong negotiation skills, and thus fail to s ...
Few people take the time to research and understand how URL redirections work, until it’s too late and they’ve suffered loss of traffic to their website. Understanding redirects is key when working with website development or promotion; as it can make or break your website’s success. Take some time to read and learn about URL redirects to avoid disappointments – trust me, you won’t regret it.
If you’re expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international SEO.
“Millennials,” generally defined as individuals born sometime between the early 1980s and 2000, are a different sort of consumer than their Generation X predecessors. For this reason, millennials require research in order for businesses to understand how best to target this generation. And studying millennial consumer trends is worth it: By 2020, spending by millennials is expected to reach 1.
Every online entrepreneur has heard the overused term ‘content is king’. This has lead to an overwhelming amount of content being produced in the sheer hope of attracting traffic and sales. Unfortunately, what isn’t often mentioned is that only ‘quality content is king’. Not as catchy I know, but it couldn’t be truer.
Are you planning to start participating in global ecommerce? Congratulations! Doing international business is an ambitious and potentially very profitable endeavor — but get ready for some long hours and hard work. Technology makes it possible for even businesses of modest means to develop a customer base in a foreign country, but you have to take steps to lay the foundation o ...
Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices.
Videos continue to rise in popularity, and this viewership on the Internet comes with some eye-opening, pun intended, statistics. There are almost 200 million digital video viewers in the United States alone and that figure is expected to rise to 220 million by 2018. Almost 80% of Internet users are watching videos online today and advertisers are now spending $6 billion on digital video ads.
Published 1 min ago 36 The year 2002 marked the first time a research-based buyer persona was ever used for marketing and sales. In the 13 years between that landmark and the 2015 State of Buyer Personas survey, the use, acceptance and understanding of buyer personas have surged beyond what anyone in 2002 was likely to have imagined.
Strictly speaking, anyone who turned 20 at some point between 2000 and 2010 is a Millennial, but the term is often applied more broadly to incorporate today’s older teens. If this sounds like your demographic then you’ll need to shed the outdated stereotypes. There’s a temptation among those who’ve had their youthful peaks usurped to dismiss their successors as generally sha ...
With the increasing popularity of both social media and online videos today, there are some mind blowing statistics marketers should consider when it comes to using video, especially on platforms like Facebook. For example, people watch 500 years worth of videos daily on Facebook alone! That’s a lot of screen time.
As the Internet becomes more and more crowded with compelling content, it becomes harder and harder for one’s content to stand out. This is not a new theory, nor is it something that is particularly revolutionary. Marketers everywhere know that they have to adapt their content marketing strategy to reflect the shrinking amounts of time that people have to consume their content.
In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach. In the third–and final–part of the content marketing series, we will explain how to measure return on investment (ROI) of the conte ...
Part One of the series on content marketing discussed how to set goals for a content marketing strategy, and explained that the goals relied largely upon the balance between desired outcome of the campaign, and exploiting the strengths and weaknesses of the content marketing theory. Now that the goals of the campaign have been established–therefore setting the parameters to ...
Image Courtesy of Shutterstock Marketing has changed a lot since the days of broadcast. Generations X and Y get their news and entertainment from their smartphones, their tablets, and their notebook computers. And what’s worse (at least from a marketing perspective), they get this on-demand, watching what they want when they want.
As doom-and-gloom as content shock sounds (Part I), there is significant dissent in the marketing community as to the likelihood that it would truly shake things up. In fact, there are several arguments that refute the integrity of the content shock theory. Truly great content, like cream, will always rise to the top.
With the proliferation of search engine penalties, marketers are moving away from illicit online marketing strategies and towards content marketing. Gone are the days where buying links, getting listed on article directories, or forum spam can get your site to rank safely in Google. In the absence of these cheap and quick tactics, companies are focusing on creating vast amoun ...