Nick Rojas

  • How User Engagement Affects SEO in a Post-Penguin 4.0 World

    Google’s Penguin algorithm first hit the SEO scene in 2012. Penguin was revolutionary in that it marked the shift towards valuing content for readers, and not for search engines. The algorithm caused low-quality inbound links to start negatively impacting a website’s SEO ranking. Google continued to build on the algorithm by using incremental refreshes to search the web for low quality links.

    Nick Rojas/ GetResponse Blogin SEO How To's- 17 readers -
  • The Shark Tank Formula For Success

    PACEDm.com Millions of people tune into ABC’s Shark Tank every Friday night to see brave entrepreneurs go face-to-face with the panel of sharks. Some of these entrepreneurs walk away with the deal of a lifetime, while others fight back tears as they leave the tank without a partner. What went wrong? Often, entrepreneurs don’t have strong negotiation skills, and thus fail to s ...

    Nick Rojas/ Performance Marketing Insider- 13 readers -
  • Direct Impact Of Redirections On Domain Authority And Web Traffic

    Few people take the time to research and understand how URL redirections work, until it’s too late and they’ve suffered loss of traffic to their website. Understanding redirects is key when working with website development or promotion; as it can make or break your website’s success. Take some time to read and learn about URL redirects to avoid disappointments – trust me, you won’t regret it.

    Nick Rojas/ GetResponse Blog- 15 readers -
  • 10 Multinational SEO Best Practices

    If you’re expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international SEO.

    Nick Rojas/ Relevancein SEO- 13 readers -
  • These 5 Steps Will Be the Difference in Your Next Video Campaign

    Videos continue to rise in popularity, and this viewership on the Internet comes with some eye-opening, pun intended, statistics. There are almost 200 million digital video viewers in the United States alone and that figure is expected to rise to 220 million by 2018. Almost 80% of Internet users are watching videos online today and advertisers are now spending $6 billion on digital video ads.

    Nick Rojas/ Adknowledge Blog- 24 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    Published 1 min ago 36 The year 2002 marked the first time a research-based buyer persona was ever used for marketing and sales. In the 13 years between that landmark and the 2015 State of Buyer Personas survey, the use, acceptance and understanding of buyer personas have surged beyond what anyone in 2002 was likely to have imagined.

    Nick Rojas/ Relevancein Content- 15 readers -
  • Facebook Video Ads from Brands Doing Them Right

    With the increasing popularity of both social media and online videos today, there are some mind blowing statistics marketers should consider when it comes to using video, especially on platforms like Facebook. For example, people watch 500 years worth of videos daily on Facebook alone! That’s a lot of screen time.

    Nick Rojas/ Adknowledge Blogin Social Facebook- 25 readers -
  • Measuring The ROI Of Your Content Marketing

    In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach. In the third–and final–part of the content marketing series, we will explain how to measure return on investment (ROI) of the conte ...

    Nick Rojas/ Visual.lyin Content Twitter- 14 readers -
  • How To Audit Your Content Marketing Plan

    Part One of the series on content marketing discussed how to set goals for a content marketing strategy, and explained that the goals relied largely upon the balance between desired outcome of the campaign, and exploiting the strengths and weaknesses of the content marketing theory. Now that the goals of the campaign have been established–therefore setting the parameters to ...

    Nick Rojas/ Visual.lyin Content How To's- 16 readers -