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The art of negotiation has never been as important for online marketers than now. The digital era is in full swing and online marketers are the creative foundation to what people browse and purchase online. A Pew Research Center 2015 report found that 73 percent of Americans browse the web daily. And 21 percent of Americans say they are constantly online, which is good news for online marketers.
Google’s Penguin algorithm first hit the SEO scene in 2012. Penguin was revolutionary in that it marked the shift towards valuing content for readers, and not for search engines. The algorithm caused low-quality inbound links to start negatively impacting a website’s SEO ranking. Google continued to build on the algorithm by using incremental refreshes to search the web for low quality links.
PACEDm.com Millions of people tune into ABC’s Shark Tank every Friday night to see brave entrepreneurs go face-to-face with the panel of sharks. Some of these entrepreneurs walk away with the deal of a lifetime, while others fight back tears as they leave the tank without a partner. What went wrong? Often, entrepreneurs don’t have strong negotiation skills, and thus fail to s ...
Few people take the time to research and understand how URL redirections work, until it’s too late and they’ve suffered loss of traffic to their website. Understanding redirects is key when working with website development or promotion; as it can make or break your website’s success. Take some time to read and learn about URL redirects to avoid disappointments – trust me, you won’t regret it.
If you’re expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international SEO.
“Millennials,” generally defined as individuals born sometime between the early 1980s and 2000, are a different sort of consumer than their Generation X predecessors. For this reason, millennials require research in order for businesses to understand how best to target this generation. And studying millennial consumer trends is worth it: By 2020, spending by millennials is expected to reach 1.
Every online entrepreneur has heard the overused term ‘content is king’. This has lead to an overwhelming amount of content being produced in the sheer hope of attracting traffic and sales. Unfortunately, what isn’t often mentioned is that only ‘quality content is king’. Not as catchy I know, but it couldn’t be truer.