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When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing. Really, it’s mostly because the term was never used this frequently in the history of advertising, let alone as late as 2011. That’s when I stumbled into it accidentally… Before I knew it was a thing, let alone what it was.
If you run, or are marketing a business, chances are pretty good that you’ve commissioned or created a video to let the world know how amazing you are! If not, we should talk. So doubtless, you’ve done the back and forth with expensive agencies and post houses, and freelancers. That, or you’ve brought creative people on staff that don’t really fit anyplace else within your co ...
As video marketing becomes increasingly commonplace online, it’s important to know which video type will deliver your message most effectively. The sort of video that would interest clients of a B2B solution may not necessarily be the best direction if you’re running on a B2C platform. After all, the point of your video should be to increase ad awareness, brand awareness, and ...
You’ve seen the numbers and heard the news that online video can help propel your business to the next level, but that isn’t necessarily true in all cases. While it is true that technology has evolved to a point where animated videos can be produced on a desktop computer at home, don’t think that just ANYONE can do it well.
When thinking about promoting an organization with online video, most people think about Businesses targeting consumers (the B2C approach), however, the amount of B2B marketing that’s going on today is completely bucking that trend (roughly 70% of B2B solutions market with video), and the way that content is being optimized is creating some interesting results.
Explainer videos, those seemingly cookie cutter shorts you see popping up all over the place, are definitely trending in online marketing. Unfortunately, while there are exceptions, most are an exercise in patience as their utterly transparent 3-act structure quickly causes your eyes to glaze over (the complete opposite of their intended effect).
[This article was originally featured in Visual.ly] With the 2014 World Cup getting underway, you can always count on 2 things: 1. Rowdy fans are going to collect in masses to scream at their televisions in living rooms and sports bars across the globe as they watch the biggest game in the world of football (soccer for us US folks). 2.
With the 2014 World Cup getting underway, you can always count on 2 things: Rowdy fans are going to collect in masses to scream at their televisions in living rooms and sports bars across the globe as they watch the biggest game in the world of football (soccer for us US folks). There are going to be lots of big-budget commercials that showcase incredible athleticism, c ...