Nicki Lamont

  • How to Easily SEO your Married Name

    Creating a personal brand online is an essential element of both your professional and your personal success. Let’s face it, it’s not just potential employers who are Googling you. It’s also your nosey aunt and your daughter’s best friends’ mom and, yes, even the guy from that basement bar you went out with that one time in college.

    Nicki Lamont/ Rise to the Topin Social SEO How To's- 13 readers -
  • How to Use Hootsuite for Instagram

    Every profession in the world has tools that make their job easier. Doctors have stethoscopes, construction workers have measuring tapes, and social media managers have something that’s just as essential to streamlining their own daily activities: Hootsuite. If you aren’t already familiar with Hootsuite, it’s basically a tool that allows you to create, schedule, and publish up ...

    Nicki Lamont/ Rise to the Topin Social How To's- 14 readers -
  • How to Use ‘New SEO’ to Dominate SERPs

    I’m a Search Engine Optimizer. I deal with SEO content all day at work, advise my friends on how to better optimize their websites in my spare time, run my own fully SEO’d DIY blog, and even teach SEO classes to small business owners in Toronto. Even with all of that in mind, I still agree with a comment I often hear in my industry: SEO is dead.

    Nicki Lamont/ Rise to the Topin SEO How To's- 27 readers -
  • This Week in Internet Marketing 2014 12 02

    This Week in Internet Marketing, we’re talking about new tools that can help you optimize your Instagram account, writing meta descriptions that will get you noticed, tools that will enhance your content creation, why Tumblr is more important than ever, and how to set yourself up for local SERP success in 2015! Instagram is a relatively new platform in terms of usage for business.

    Nicki Lamont/ Rise to the Topin Twitter- 6 readers -
  • This Week in Internet Marketing 2014 11 18

    This Week in Internet Marketing, we’re taking a look at why black hat social mediacan keep you out of search results, how Twitter is putting in an effort to get you more views per Tweet, 18 ranking and engagement factors that will help bring new eyes to your website, a road map to recovering from the latest Panda update, and how Facebook’s new promoted post rules will effect your social effort.

    Nicki Lamont/ Rise to the Topin Social SEO Twitter- 5 readers -
  • This Week in Internet Marketing 2014 11 10

    This week in Internet Marketing, we’re talking about successfully removing harmful links, the proper way to do a local SEO audit, upcoming SEO and content marketing techniques for 2015, Bing PPC for beginners and which metrics to keep an eye on if you have a mobile app. The latest Penguin update has websites of all sizes second-guessing their past link building techniques.

    Nicki Lamont/ Rise to the Topin Paid Search SEO Google- 10 readers -
  • This Week in Internet Marketing 2014 11 04

    With Cyber Monday just around the corner, many businesses are wondering how they can optimize their local results to promote their upcoming sales. If you’re looking to bring in a lot of business over the Black Friday weekend, talk to me today to see what I can do for you! This week in Internet marketing we’re talking about how to optimize your website for Cyber Monday, which ...

    Nicki Lamont/ Rise to the Topin Paid Search SEO Google- 7 readers -
  • This Week in Internet Marketing 2014 10 21

    This Week in Internet Marketing, we’re talking all about optimizing your website for mobile use. With the number of mobile users steadily increasing, it’s more important than ever to ensure that your site is easy to navigate on smartphones and other mobile devices. In this issue, we’re talking about Google’s new mobile icon, the best practices for mobile-optimized sites, Twit ...

    Nicki Lamont/ Rise to the Topin SEO Mobile Google Twitter- 8 readers -
  • This Week in Internet Marketing 2014 10 15

    This Week in Internet Marketing, we’re talking about how to build a strong PPC campaign from the ground up, what it takes to build a successful blog, what changes are coming to image searches in the near future, how to navigate AdWords in an easy-to-understand manner, and some tips and tricks on how to create copy that will help you convert.

    Nicki Lamont/ Rise to the Topin Paid Search SEO Google Facebook- 9 readers -
  • This Week in Internet Marketing 2014 10 07

    This week, we’re taking a look at great pin-worthy tips with Pinterest SEO: 7 Tips From A Pinterest Engineer. We also have some more great tips to help your business grow online including 3 Techniques That Will Double Your Social Media Content with Half the Effort, Avoiding SEO Pitfalls During Conversion Rate Optimization, 12 Free Social Media Tools and 3 Content Marketing ‘B ...

    Nicki Lamont/ Rise to the Topin Social Paid Search SEO- 10 readers -
  • How To Use Instagram For Businesses [INFOGRAPHIC]

    There’s no doubt that investing your company’s time in social media can be beneficial– companies expand their reach to a new clientele and increase brand awareness everyday through their social campaigns. But since the rise of online marketing, there has been one common truth among all social platforms: If you don’t have a proper strategy for your social efforts, they’re going to fall flat.

    Nicki Lamont/ Rise to the Topin Social How To's- 15 readers -
  • LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform

    Any digital writer can tell you that one of the hardest parts about blogging is actually building an audience. Sure coming up with a topic and writing the blog and optimizing the content and adding a catchy title that also happens to include a highly searched keyword is time consuming, but your work on that post doesn’t end when all of that has been done and you hit publish- It ...

    Nicki Lamont/ Rise to the Topin Content- 10 readers -