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Creating a personal brand online is an essential element of both your professional and your personal success. Let’s face it, it’s not just potential employers who are Googling you. It’s also your nosey aunt and your daughter’s best friends’ mom and, yes, even the guy from that basement bar you went out with that one time in college.
Every profession in the world has tools that make their job easier. Doctors have stethoscopes, construction workers have measuring tapes, and social media managers have something that’s just as essential to streamlining their own daily activities: Hootsuite. If you aren’t already familiar with Hootsuite, it’s basically a tool that allows you to create, schedule, and publish up ...
I’m a Search Engine Optimizer. I deal with SEO content all day at work, advise my friends on how to better optimize their websites in my spare time, run my own fully SEO’d DIY blog, and even teach SEO classes to small business owners in Toronto. Even with all of that in mind, I still agree with a comment I often hear in my industry: SEO is dead.
I Heard Something About Clickbait Headlines, and what it was Blew my Mind Over the past year, clickbait headlines have become more and more frequent. From generating interest about which two celebrities were spotted kissing, to making you wonder why the latest viral video is, well, viral, clickbait headlines make even the most mundane articles seem attractive.
This Week in Internet Marketing, we’re talking about new tools that can help you optimize your Instagram account, writing meta descriptions that will get you noticed, tools that will enhance your content creation, why Tumblr is more important than ever, and how to set yourself up for local SERP success in 2015! Instagram is a relatively new platform in terms of usage for business.
This Week in Internet Marketing, we’re taking a look at why black hat social mediacan keep you out of search results, how Twitter is putting in an effort to get you more views per Tweet, 18 ranking and engagement factors that will help bring new eyes to your website, a road map to recovering from the latest Panda update, and how Facebook’s new promoted post rules will effect your social effort.
This week in Internet Marketing, we’re talking about successfully removing harmful links, the proper way to do a local SEO audit, upcoming SEO and content marketing techniques for 2015, Bing PPC for beginners and which metrics to keep an eye on if you have a mobile app. The latest Penguin update has websites of all sizes second-guessing their past link building techniques.
With Cyber Monday just around the corner, many businesses are wondering how they can optimize their local results to promote their upcoming sales. If you’re looking to bring in a lot of business over the Black Friday weekend, talk to me today to see what I can do for you! This week in Internet marketing we’re talking about how to optimize your website for Cyber Monday, which ...
This week we’re talking about generating lead strategies, the most impactful ways to optimize your paid search campaigns, creating custom audiences in Facebook, great tools for SEO and PPC, and why the look of your website impacts your link building. Lead generation is essential in running a successful business online.
This Week in Internet Marketing, we’re talking all about optimizing your website for mobile use. With the number of mobile users steadily increasing, it’s more important than ever to ensure that your site is easy to navigate on smartphones and other mobile devices. In this issue, we’re talking about Google’s new mobile icon, the best practices for mobile-optimized sites, Twit ...
This Week in Internet Marketing, we’re talking about how to build a strong PPC campaign from the ground up, what it takes to build a successful blog, what changes are coming to image searches in the near future, how to navigate AdWords in an easy-to-understand manner, and some tips and tricks on how to create copy that will help you convert.
This week, we’re taking a look at great pin-worthy tips with Pinterest SEO: 7 Tips From A Pinterest Engineer. We also have some more great tips to help your business grow online including 3 Techniques That Will Double Your Social Media Content with Half the Effort, Avoiding SEO Pitfalls During Conversion Rate Optimization, 12 Free Social Media Tools and 3 Content Marketing ‘B ...
There’s no doubt that investing your company’s time in social media can be beneficial– companies expand their reach to a new clientele and increase brand awareness everyday through their social campaigns. But since the rise of online marketing, there has been one common truth among all social platforms: If you don’t have a proper strategy for your social efforts, they’re going to fall flat.
Any digital writer can tell you that one of the hardest parts about blogging is actually building an audience. Sure coming up with a topic and writing the blog and optimizing the content and adding a catchy title that also happens to include a highly searched keyword is time consuming, but your work on that post doesn’t end when all of that has been done and you hit publish- It ...