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Starting a small business takes work. Between creating a business plan, lining up financing, finding a location, building a clientele, and doing the hundreds of other little things along the way, it’s difficult to know what you need and what can be optional. I definitely can’t tell you whether or not you need to look into dental plans for your part-time staffers, but I can tell ...
600 million. That’s how many Instagram accounts are currently live, according to the social media giant themselves. That’s a big crowd to get lost in (especially if you’re a business trying to sell a product or service), and it’s also why it’s so important to have your photos stand out from the rest.
Image courtesy of AdWeek.com As an online marketer, one of the questions I continually ask clients is, “How do you know if your efforts are succeeding or not if you’re not tracking your progress?” Actually, now that I think of it, that’s not really a favourite question because I’m a marketer. It’s a favourite because I simply don’t like losing.
Owning a small business is tough. Regardless of how innovative your product is, how useful your services are, or how much public interest there is in your particular marketing vertical, this statement remains true. It’s a dog eat dog world when it comes to marketing, and unfortunately for those trying to get noticed, there are exciting new breeds popping up to compete every day.