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Image courtesy of AdWeek.com As an online marketer, one of the questions I continually ask clients is, “How do you know if your efforts are succeeding or not if you’re not tracking your progress?” Actually, now that I think of it, that’s not really a favourite question because I’m a marketer. It’s a favourite because I simply don’t like losing.
Owning a small business is tough. Regardless of how innovative your product is, how useful your services are, or how much public interest there is in your particular marketing vertical, this statement remains true. It’s a dog eat dog world when it comes to marketing, and unfortunately for those trying to get noticed, there are exciting new breeds popping up to compete every day.
Internet Marketing. While it’s a really interesting industry to be in and is one that offers a vast amount of growth potential, it’s not exactly the easiest to break into. Most areas of Internet Marketing are quite specific and require a very tailored skillset in order for you to execute properly.
Running a business is hard enough as is, but when you take into consideration the volume of online competition you need to rank above, it adds a whole new level of professional struggle. When it comes to getting found online, there are multiple avenues available to businesses of all sizes, all with their own unique advantages (and sometimes even disadvantages) depending on the ...