nicola smith

  • How a Newsroom Approach Helps Barclays Publish at the Speed of News

    Eighteen months ago, Barclays UK decided it was time for a change. In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. It was a torturously slow process, especially in a digital arena that values speed. Today, it has cut its creative process down to a mere 72 hours. It was, no pun intended, an amazing turnaround.

    The Content Strategistin How To's- 21 readers -