Nicole Dieker

  • Infographic: Why Marketers Are Creating Too Many Blog Posts

    If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience. A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers w ...

    Nicole Dieker/ The Content Strategistin Content- 16 readers -
  • Infographic: The Evolution of Virtual Reality, From 1883 to 2020

    Your next computer might not fit in your pocket. Instead, it’ll fit over your eyes. In the past decade, we’ve gone from typing on laptops to swiping on smartphones and tablets. Now, technology companies are competing to take computing out of our hands altogether with virtual reality (VR). A new infographic from eyewear company Frames Direct and infographic design agency Nowso ...

    Nicole Dieker/ The Content Strategist- 13 readers -
  • Infographic: The Gig Economy Is Growing at a Ridiculous Pace

    When’s the last time you stood on a street corner, squinting and waving at passing taxis? A lot of us would prefer to stay inside, tap our smartphones, and book an Uber or a Lyft. Every time we make that decision, we the gig economy grows. How much growth are we talking about? If you’ve ever wanted to see a graph that shows an industry truly taking off, now’s your chance.

    Nicole Dieker/ The Content Strategist- 15 readers -
  • Infographic: Are you a Troll or a Thought Leader?

    When’s the last time you saw something online that you really disagreed with? How did you react? Did you leave an impassioned comment or just close the tab and move on? What about something that you really loved? Did you share it on social media? Leave a five-star review? A lot of people don’t realize that what we see online is often determined by how we respond to the content we see.

    Nicole Dieker/ The Content Strategist- 10 readers -
  • Infographic: 50 Terrible Work Phrases You Need to Stop Using

    Workplace clichés have become the elephant in the room, popping up every time we reach out or touch base. When we have too much on our plates, we don’t have the bandwidth to take a helicopter view of these annoying—and overused—phrases. Luckily, GoToMeeting’s done the work for us, creating a new infographic of 50 workplace clichés that need to be banned from our collective vocabulary.

    Nicole Dieker/ The Content Strategist- 26 readers -
  • Infographic: The 16 Hottest Travel Marketing Trends of 2016

    A few years ago, Greg and Meredith Tally decided to transform the Best Western Denver Southwest into a dinosaur-themed hotel that included murals, fossil replicas, and educational programs. It’s now affectionately known as the “Dino Hotel.” I’m not exactly a Best Western enthusiast and I’ve never actually been to Lakewood, Colorado, but thanks to Facebook, I know plenty about the place.

    Nicole Dieker/ The Content Strategist- 20 readers -
  • Infographic: How Banks Can Woo Millennials

    Financial marketers are obsessed with millennials, but millennials aren’t so fond of banks. A new infographic from Facebook IQ reveals that 44 percent of millennials feel like their banks don’t understand them, and 36 percent go so far as to “describe their current bank in unflattering terms.” (Cue the frowning emojis.) This might read like a problem, but it’s also an opportunity.

    Nicole Dieker/ The Content Strategistin How To's- 10 readers -
  • Infographic: The Problem With Personalized Marketing

    I love Old Navy. It’s one of the few brands I let into my personal inbox, and I often open and read the company’s messages. Emails with subject lines like “Nicole, Your Shopping Bag Has Abandonment Issues” remind me to decide what items I’m going to buy in a way that’s clear and playful, which makes me happy to do so.

    Nicole Dieker/ The Content Strategist- 12 readers -
  • Infographic: The Problems With Social Media Marketing

    On Twitter, I’m currently following @united, @kickstarter, and @thisamerlife, among others. Once in a while, I’ll interact with brands that I don’t even follow. I recently tweeted at @lyft to let them know about a driver who spent 15 minutes driving in circles instead of driving to pick me up. But I didn’t respond to Lyft when the social media editor replied to my tweet the ne ...

    Nicole Dieker/ The Content Strategistin Social- 18 readers -
  • Why Collecting Data Is the Most Important Part of Lead Generation

    Image by Olu Eletu via Unsplash. Conversions are important to marketers. (Duh.) But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.

    Nicole Dieker/ Unbounce- 15 readers -
  • Infographic: How to Perfect Your Email Marketing

    When you email me, be prepared to get a response either first thing in the morning or right after lunch. Why? Let’s be honest: If I answered every email as soon as it arrived, I’d never get any work done. Although I do glance at nearly every subject line as soon as it arrives, I save the majority of my emails for certain times of the day, opting to respond to unread messages all at once.

    Nicole Dieker/ The Content Strategistin EMail How To's- 18 readers -
  • Infographic: The Mobile E-Commerce Boom

    In the past few years, we’ve really started to see e-commerce companies, particularly in the retail space, get creative with experimental and shoppable content. Some have kept it traditional with practical content. Others have called on famous actresses. A few have even went off the rails and decided to incorporate dead fish.

    Nicole Dieker/ The Content Strategist- 11 readers -
  • Infographic: How Influencers Took Over Holiday Marketing

    Black Friday is almost here. And before everyone starts relentlessly supporting capitalism in a few days, The Shelf, which helps companies with influencer marketing, has released a beast of an infographic aptly titled “Holiday Marketing and How to Sell More Stuff.” With dozens of data points, the infographic shows how digital influence has changed the way that marketers think ...

    Nicole Dieker/ The Content Strategistin How To's- 20 readers -
  • Infographic: Why Moms Love Mobile Marketing

    If you want to reach the all-important mom demographic, you’ve got to play right into their smartphone-holding hands. As the Babycenter “2015 U.S. Mobile Mom Report” indicates, two out of three moms use mobile “across the entire purchase funnel”—from initial research to final decision. Moms use mobile devices to shop from home, but they also use mobile as an essential shoppin ...

    Nicole Dieker/ The Content Strategistin Mobile- 11 readers -