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I’m technically a millennial, but I don’t always act like one. I was born in 1981, which puts me right at the edge of the millennial generation—and which also defines, whether I like it or not, the way I interact with digital content. Last Saturday, for example, I ordered takeout through Amazon Restaurants.
If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing, different types of content affect our brains in different ways—and also influence what we do next. If you want to build a relationship, use text.
Are you a Snapchatter or an Instagrammer? I’ve used both, but I’m more likely to carefully apply Instagram’s tilt-shift feature than to dress myself up in one of Snapchat’s cartoon filters. (I’m all about the artful blur.) Why? Probably because I used Instagram first, and more of my social network was already on Instagram by the time Snapchat showed up.
If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience. A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers w ...
Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring? A recent infographic from Jobvite and Column Five Media highlights the importance of thinking about content as a way to attract both your target audience and new hires. Why? Fifty-nine percent of jobseekers research corporate social media profiles as part of the emp ...
Your next computer might not fit in your pocket. Instead, it’ll fit over your eyes. In the past decade, we’ve gone from typing on laptops to swiping on smartphones and tablets. Now, technology companies are competing to take computing out of our hands altogether with virtual reality (VR). A new infographic from eyewear company Frames Direct and infographic design agency Nowso ...
When’s the last time you stood on a street corner, squinting and waving at passing taxis? A lot of us would prefer to stay inside, tap our smartphones, and book an Uber or a Lyft. Every time we make that decision, we the gig economy grows. How much growth are we talking about? If you’ve ever wanted to see a graph that shows an industry truly taking off, now’s your chance.
How many Facebook posts did you like today? Can you tally up the tweets you’ve read since this morning or recall your retweets? I bet if you knew how many posts, tweets, ‘grams, videos, and stories you read and shared every day, the number would probably shock you. A lot of us start reading, watching, and scrolling from the minute we wake up.
If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.
When’s the last time you saw something online that you really disagreed with? How did you react? Did you leave an impassioned comment or just close the tab and move on? What about something that you really loved? Did you share it on social media? Leave a five-star review? A lot of people don’t realize that what we see online is often determined by how we respond to the content we see.
Does your hiring process have a case of the Mondays? Recruiting software company Betterteam suggests it’s time to take your search to social. Through an Office Space-themed infographic, the company illustrates exactly how to use Facebook, Twitter, LinkedIn, and Instagram to connect with potential hires.
How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually work? If your workday is anything like mine, you might sit down, ready to focus on that important project—and then get distracted by a new email. Later you might take a quick break to reply to some Twitter mentions, before spending 20 minutes reading articl ...
If you’ve ever been to a marketing conference, you know that booze is essential. People need libations if they’re going to spend an entire day talking about the benefits of user-generated content. And if you’ve ever read a marketing blog, you know that outlandish metaphors help make esoteric ideas more relatable.
Workplace clichés have become the elephant in the room, popping up every time we reach out or touch base. When we have too much on our plates, we don’t have the bandwidth to take a helicopter view of these annoying—and overused—phrases. Luckily, GoToMeeting’s done the work for us, creating a new infographic of 50 workplace clichés that need to be banned from our collective vocabulary.
A few years ago, Greg and Meredith Tally decided to transform the Best Western Denver Southwest into a dinosaur-themed hotel that included murals, fossil replicas, and educational programs. It’s now affectionately known as the “Dino Hotel.” I’m not exactly a Best Western enthusiast and I’ve never actually been to Lakewood, Colorado, but thanks to Facebook, I know plenty about the place.
Financial marketers are obsessed with millennials, but millennials aren’t so fond of banks. A new infographic from Facebook IQ reveals that 44 percent of millennials feel like their banks don’t understand them, and 36 percent go so far as to “describe their current bank in unflattering terms.” (Cue the frowning emojis.) This might read like a problem, but it’s also an opportunity.
I love Old Navy. It’s one of the few brands I let into my personal inbox, and I often open and read the company’s messages. Emails with subject lines like “Nicole, Your Shopping Bag Has Abandonment Issues” remind me to decide what items I’m going to buy in a way that’s clear and playful, which makes me happy to do so.
On Twitter, I’m currently following @united, @kickstarter, and @thisamerlife, among others. Once in a while, I’ll interact with brands that I don’t even follow. I recently tweeted at @lyft to let them know about a driver who spent 15 minutes driving in circles instead of driving to pick me up. But I didn’t respond to Lyft when the social media editor replied to my tweet the ne ...
Image by Olu Eletu via Unsplash. Conversions are important to marketers. (Duh.) But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.
When you email me, be prepared to get a response either first thing in the morning or right after lunch. Why? Let’s be honest: If I answered every email as soon as it arrived, I’d never get any work done. Although I do glance at nearly every subject line as soon as it arrives, I save the majority of my emails for certain times of the day, opting to respond to unread messages all at once.