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7 Ways to Ensure a Penguin-Friendly 2016 Ever since the last Penguin update in October 2014, Webmasters and SEO experts have been patiently awaiting Google’s Penguin 4.0 Algorithm update. The refresh – which was expected to hit by the end of 2015 – has now been pushed back into 2016. This just means more time for you to get your site ready for the change! Penguin update disc ...
Search engine results pages (SERPs) are a combination of organic listings and paid advertising vying for your attention. A user is only going to click on one or the other, so it’s natural for SEO and PPC to seem at odds. However, when put together, they become much greater than the sum of the individual parts.