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School may be out for summer, but the professional online marketer never stops learning. With millions of websites (yes, millions!) hoping to grab your attention with the promise of teaching you about online marketing, it’s nearly impossible to separate the wheat from the chaff. Well, I’ve done the homework for you.
We've culled through dozens of marketing podcasts to find the best of the best. You will kickstart a marketing mindset when you absorb the wealth of information available from numerous industry luminaries. Podcasting doesn’t often make national news, but when I decided to research the topic, I discovered it’s undergoing a quiet revolution.
How One Agency Turned a Reporting Nightmare Into a Dream posted by Nicolette Beard on July 1, 2015 Photo credit: rebelsscreens via Compfight cc Is your reporting software giving you nightmares? Before Raven, that was the case at SEO 24/7. Now the agency rests easy. Accurate, automated reports. That’s all it took to make the switch.
Finding Social Media Marketing Zen posted by Nicolette Beard on June 29, 2015 Social media simplicity — it’s attainable, with a little help from Raven. Here’s how one agency found social media marketing Zen. Photo credit: Shadowgate via Compfight cc Remember how nerve-wracking it is to start a new job? The important tasks. The high expectations. The great unknown.
One Software Solution for An Agency That Does It All posted by Nicolette Beard on June 24, 2015 Webtise started with offering e-commerce website design and development. Then came SEO, PPC and social media marketing. Then came Raven. Daniel Clutterbuck remembers what marketing was like before Raven. It was a juggling act.
What’s Love Got To Do With Marketing Reports? A Lot Actually. posted by Nicolette Beard on June 18, 2015 How would you like to leave work early on Fridays? Raven’s set-it-and-forget-it reports prove to be a major time saver for this marketing agency. Photo credit: Яick Harris via Compfight cc Raven customers use the word love a lot when describing their relationship with our marketing software.
Be a Precision Marketer With Nimble Reporting posted by Nicolette Beard on June 16, 2015 Clients rely on Majux for results. In turn, Majux relies on Raven. Majux chose Raven (over Moz) precisely for its all-in-one software and nimble reporting. Photo credit: Dustin Ginetz via Compfight cc Comparison shoppers are smart people. They want the best value for their money.
How Much Is Your Time Worth? posted by Nicolette Beard on June 11, 2015 With 1,000 clients, it was difficult for this digital marketing agency to be in touch regularly with all of them. Raven allows them to be proactive and never worry about reporting again. Picture this scenario: You need to manually generate and send reports to 1,000 clients each month.
Find Out How One SEO Consultant Conjures Up Magic posted by Nicolette Beard on June 4, 2015 He convinces 2 out of 3 prospective clients to use his SEO consulting services. Find out how Raven helps Josh London work his magic. Photo credit: Flickr Josh London wears three hats: business owner, magician and marketing consultant.
What Does True Time Savings Mean to Your Agency? posted by Nicolette Beard on May 21, 2015 Photo Credit: Hernan Piñera via Compfight cc While Raven Tools delivers 30+ online marketing tools, some agencies find one area they use Raven for exclusively, achieving great results. That’s the case with Phoenix-based Vertical Measures.
New Zealand Agency Retains Clients With Raven posted by Nicolette Beard on May 14, 2015 Photo credit courtesy of This Side Up There’s no question that Raven has helped this New Zealand digital agency improve their internal workflow which has resulted in greater productivity. That time-saving has translated to happy clients.
I had the privilege of speaking recently at the Marketing United conference organized by our Nashville neighbors, Emma. It’s no small feat putting on an event of any kind, but the first one is always the hardest—and the scariest. The Emma Army was in full force, and it showed. The event was one of the most tightly organized I’d ever attended, attracting an outstanding roster o ...
It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments it was clear that Google continues to be a lightening rod for the industry. It’s easy to misinterpret advice given, even by Google’s evangelist, John Mueller, if yo ...
Many of Raven’s customers rely on our online marketing tools to showcase results after they’ve landed a new client. This Australian agency uses Raven to demonstrate their value before a sale. “Being able to show clients the reports and what they look like before a sale is awesome. Being able to benchmark and show results after the first few months tends to WOW our clients.
For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if I could. I thought pay-per-click (PPC) advertising was for wimps. Well, the barriers to entry have changed.
During the interview process in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines because a key social media skill is in understanding the interplay between search and social. I don’t do SEO. I don’t want to risk over-optimizing my site at the risk of alienating my visitors, he told me.
If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also the questions people ask through our Help Desk following these classes.
According to Chinese astrology, every year is associated with an animal with lucky numbers, colors and flowers accompanying the animal for any given year. The year 2015 is the Year of the Goat, and its lucky number is seven. So, in honor of the still newish new year, I’ve compiled seven link-building predictions to guide you over the next 11 months. Prediction No.
When I lived in Southwest Florida, a company named Storm Force sponsored a number of concerts and events during “season.” With that area being prone to hurricanes, their name was apt. While Middle Tennessee has never seen a hurricane, we are prone to tornadoes. And, while Raven HQ has never been hit by a tornado, we have been known to take the search industry by storm.
In-house team increases leads 12.38% in just two months Five of The Dwyer Group brands – Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric and Mr. Rooter – have been awarded Entrepreneur magazine’s “Franchise 500” status. In fact, Dina Dwyer-Owens, chairwoman and former CEO, was featured on Undercover Boss in 2012.