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It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings.
There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry.
The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage during this season is video. Video content accounts for a great amount of traffic on the internet and will soon represent most of the content on the web. Video is a great tool for hoteliers to use if they want to attract more travelers t ...
The holiday season is upon us: the weather’s colder, buildings are covered in lights, and people are on holiday vacation which means they have more time to travel. In 2014, AAA predicted that there would be over 98.6 million people traveling for the holidays. That is a very large market of people who could possibly be looking for hotels in their chosen destinations.
The more familiar your audience can get with your hotel brand online, the better your chances are of getting them to your site. One of the best ways to get traffic to your hotel’s site is with visual content marketing. There are many forms of visual content with their own advantages and drawbacks. One of the best forms of visual content for your audience to get familiar with yo ...
When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site.
If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. With over 30 million visitors per day, YouTube is a huge audience source that hoteliers shouldn’t miss out on. There are many types of videos hotels can post to generate attention to their sites.
For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords.
The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in the Fall of 2013. With this new addition to their search engine formula, Google stopped basing its search results on specific keywords and instead turned its focus to Semantic Search.
If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot professional looking videos wit ...
In the world of online video sharing and posting, YouTube is the supreme ruler. The number one video site receives over one billion visitors to watch 6 billion hours of video every month. YouTube is also the second largest search engine on the internet. There’s no doubt that when hotels want to post video content, they turn to YouTube.
Great marketing is all about being able to tap into the mind of your target audience. As a hotelier, you must figure out ways to entice travelers to book a room in your hotel. There are numerous psychological tactics that marketers use to drive traffic to their sites and promote direct bookings. Listed below are few methods hotel marketers use to build interest in their brands ...
By now hoteliers should understand the importance of using video content to marketing their property. Compelling video can influence more engagement online and bring more travelers to your website. In previous blogs, I’ve mentioned methods that professional videographers use to ensure that their videos come out looking as great as possible.
In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website.
It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded to YouTube every minute.
Hotels that present amazing video content on their websites and social media networks have a better chance of getting traffic and increasing their direct booking numbers. There are plenty of stats available online that show video content’s impact. Video is consumed online more than any other form of content because it is easier to connect to the viewer through motion picture.
If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan. Video is the most sought-after form of content on the internet. Most of the people on the internet are viewing videos and in a few years, the majority of content online will be video. There is countless marketing research revealing the popularity and impact of video.
Hoteliers know that video is one of the most important forms of marketing content on the internet. Video content gets more engagement than any other form of digital content. Experts believe that, by 2018, video will take up about 79% of the internet. Since video has such a large impact online, it is important to know how to properly use video to connect with your audience.
If you work in the travel industry then chances are you’re well-acquainted with TripAdvisor. The review aggregator travel site can directly affect the amount of bookings your hotel receives. Because TripAdvisor is so widely used by travelers, your image on the site can make or break the performance of your hotel property.
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog. There a few reasons why blogs are important. Blogging helps the hotel connect with their audience on a personal level by providing a message that can directly target the customer.