nigel j. rodgers

  • 8 Common SEO Mistakes You Should Avoid

    It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings.

    E-Marketing Associatesin SEO Content Google- 26 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry.

    E-Marketing Associatesin Social SEO Content- 22 readers -
  • Hotel Video Marketing for the Holidays

    The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage during this season is video. Video content accounts for a great amount of traffic on the internet and will soon represent most of the content on the web. Video is a great tool for hoteliers to use if they want to attract more travelers t ...

    E-Marketing Associatesin Social- 14 readers -
  • The Benefits of a Virtual Hotel Tour

    The more familiar your audience can get with your hotel brand online, the better your chances are of getting them to your site. One of the best ways to get traffic to your hotel’s site is with visual content marketing. There are many forms of visual content with their own advantages and drawbacks. One of the best forms of visual content for your audience to get familiar with yo ...

    E-Marketing Associatesin Social Twitter- 18 readers -
  • Why you Should be Using Long Tail Keywords

    For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords.

    E-Marketing Associatesin Social SEO Content- 15 readers -
  • Semantic Search- The Future of SEO

    The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in the Fall of 2013. With this new addition to their search engine formula, Google stopped basing its search results on specific keywords and instead turned its focus to Semantic Search.

    E-Marketing Associatesin Social SEO Content Google- 25 readers -
  • Shooting Video on a Smartphone

    If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot professional looking videos wit ...

    E-Marketing Associatesin Social Content- 21 readers -
  • The Best YouTube Alternatives

    In the world of online video sharing and posting, YouTube is the supreme ruler. The number one video site receives over one billion visitors to watch 6 billion hours of video every month. YouTube is also the second largest search engine on the internet. There’s no doubt that when hotels want to post video content, they turn to YouTube.

    E-Marketing Associatesin Social SEO Content YouTube- 16 readers -
  • Top 6 Video Editing Products of 2015 (Free & Paid)

    By now hoteliers should understand the importance of using video content to marketing their property. Compelling video can influence more engagement online and bring more travelers to your website. In previous blogs, I’ve mentioned methods that professional videographers use to ensure that their videos come out looking as great as possible.

    E-Marketing Associatesin Social SEO Content YouTube- 11 readers -
  • Why Some Hotel Websites are Successful

    In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website.

    E-Marketing Associatesin Social SEO Content Twitter- 24 readers -
  • 6 Ways to Increase Views on YouTube

    It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded to YouTube every minute.

    E-Marketing Associatesin Social SEO Content Google YouTube- 17 readers -