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  • A CEO’s Tips for Maximizing Social Media ROI

    When it comes to social media, one of the biggest challenges businesses face is measuring return on investment (ROI)—especially as the landscape continues to evolve. As the CEO of LiftMetrix, a social media analytics platform and Hootsuite partner, my job is solving the complexity around ROI measurement. And I believe businesses and brands can do that by following these five simple rules.

    Hootsuite- 8 readers -