nikki gilliland

  • How retailers are using geofencing to improve in-store CX

    Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger ...

    Econsultancyin How To's- 8 readers -
  • How retailers are using geofencing to improve in-store CX

    Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger ...

    Econsultancyin How To's- 11 readers -
  • How will voice technology change consumer behaviour?

    Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. Most of us seem pretty happy about it though, with voice technology increasingly g ...

    Econsultancy- 16 readers -
  • Why apps are a key part of mobile strategy for charities

    The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation. Mobile is one area that has stayed particularly stagnant in recent y ...

    Econsultancy- 9 readers -
  • Why apps are key part of mobile strategy for charities

    The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation. Mobile is one area that has stayed particularly stagnant in recent y ...

    Econsultancy- 13 readers -