niraj ranjan

  • How Native Advertising Has Won The Internet

    Nobody likes advertisements. If we see them on the newspaper, we flip the page. If it’s a commercial break on T.V., we change channels. If there is a pre-roll ad on YouTube, we click ‘skip ad’. We have programmed ourselves to block, ignore and filter ads out. As consumers, we have figured out that ads aren’t the content we want to consume.

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