Noah Davis

  • Is Location More Than a Feature in Mobile Advertising?

    The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday moderated by Beeby Clark + Meyler senior analyst James Mullany.

    Noah Davis/ Street Fightin Mobile- 18 readers -
  • Five Hyperlocal Startups to Watch

    Local startups are everywhere these days, as entrepreneurs attempt to gain a foothold in the growing market. At the Street Fight Summit on Tuesday afternoon, startup investor and mentor Laurel Touby quizzed five founders about their plans for world domination and developing a viable business model to support it.

    Noah Davis/ Street Fightin Social- 13 readers -
  • Is Your MVP a Minimum Viable Channel?

    You have a minimum viable product, something that the market is excited about. What now? Perry Evans, CEO of Closely, encourages company founders to celebrate for a hot minute, then dig in because you are not done. “You don’t have a business until you’ve owned, lived, and tested your market model,” the former head of MapQuest, Jabber, and Local Matters said in a speech durin ...

    Noah Davis/ Street Fight- 13 readers -