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Final Prediction of the Year: In 2016, the Local Economy Is No Longer Local December 31, 2015 by Noah Elkin Filed Under: Commentary The “connected local economy” has been a persistent theme this year at Street Fight — the topic of articles, the subject of panels at our conferences, a matter of ongoing debate and deliberation — the idea being that technology is changing our relationship with .
At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark. These represent a small number of the total predictions from last year, which you can find here and here.
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify so ...
The local technology space saw plenty of M&A activity in 2015 and remains poised for another busy year in 2016 as established firms look to stay on top. Rampant expansion of certain areas such as on-demand services and delivery apps vaults consolidation out of the realm of possibility and into the area of probability.
ReachLocal Retrenches to Focus on Markets with ‘Potential for Positive, Sustainable Economics’ December 21, 2015 by Noah Elkin Leave a Comment Filed Under: Features Local digital marketing firm ReachLocal, which has been engaged in a long and difficult turnaround effort, told investors on Friday that it was retrenching further, exiting from direct sales in the U.K.
For Small Businesses, the Tide Is Turning December 18, 2015 by Noah Elkin Leave a Comment Filed Under: Features With such a high percentage of retail consumer spending — nearly 20 percent by some estimates — occurring in the last six weeks of the year, the fourth quarter is a good time to take the temperature of business owners.
Get Ready: Holiday Returns Season Set to Begin December 14, 2015 by Noah Elkin Leave a Comment Filed Under: Features The holidays aren’t just the season of giving; they’re also the season of returning. As soon as the onslaught of shopping subsides, the wave of returns begins. According to data aggregated by Shorr Packaging, a distributor of packaging products (and a company ...
PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices.
On-Demand and Deep Linking Becoming More Deeply Linked December 3, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary The worlds of on-demand and deep-linking took another step closer yesterday when ride-sharing giant Uber announced a new and easier mechanism for app developers to incorporate a button for users to request an Uber driver.
Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Adobe’s annual tracking shows a 12 percent increase in spending over 2014, while IBM’s yearly Cyber Monday Report recorded an 18 percent ri ...
Thanksgiving may have been disappointing from an in-store retail sales perspective, but Black Friday spending was up 14 percent, according to preliminary figures from ShopperTrak. In fact, brick-and-mortar spending reached its highest levels since 2012, totaling an estimated $10.4 billion, while Thanksgiving-day receipts were $1.8 billion, down significantly from the $3.
The holiday season isn’t just a big time of year for retail; it’s also a big time of year for retail data. The stats come in fast and furious, like a hoard of consumers racing into the mall to take advantage of a Black Friday limited-time, limited-supply offer. One common trend they indicate: Purchasing is going to be more omnichannel than ever, so retailers need to be prepared.
Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.
The most wonderful time of year begins this week for retailers, as shoppers clamor for deals and steals on presents for family, friends, and coworkers. Whether in-store, online, or a mobile device, an astounding amount of retail business will be transacted in the next five weeks. Retail-watchers will be keeping a close eye on the ratio of sales between those three channels, bu ...
Square Deal: Payments Startup Passes First Test as Publicly Traded Company November 20, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Square made its debut on the public markets yesterday. After settling on its much-commented-on offering price of $9 per share, which some took as a shot across the bow for unicorn startups, the Jack Dorsey-helmed payments firm su ...
The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” The 2012 presidential campaign awakened politicians on both sides of the aisle to the opportunities presented by sophisticated local media targeting, both via traditional channels, most notably TV, and online.
Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December receipts totaling $885.7 billion, up 5.
Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a parallel theme.
The Path to Purchase Is More Mobile than Ever: xAd Study November 5, 2015 by Noah Elkin Leave a Comment Filed Under: Features Location-based marketing firm xAd has released its fourth annual Mobile Path to Purchase study, a reliable barometer of the evolving, increasingly serpentine customer journey. It will come as a surprise to no one that the path to purchase is more mobile than ever.
Consumers are spending more time on their mobile devices than ever, a shift that is affecting both traditional and digital businesses. Recent earnings reports from Yelp, Angie’s List, and Groupon indicate that some of these publicly traded local mainstays are handling the transition better than others, particularly the rising challenge to effectively combine content, commerce, and services.