noah elkin

  • Final Prediction of the Year: In 2016, the Local Economy Is No Longer Local

    Final Prediction of the Year: In 2016, the Local Economy Is No Longer Local December 31, 2015 by Noah Elkin Filed Under: Commentary The “connected local economy” has been a persistent theme this year at Street Fight — the topic of articles, the subject of panels at our conferences, a matter of ongoing debate and deliberation — the idea being that technology is changing our relationship with .

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  • Rating Street Fight’s 2015 Predictions

    At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark. These represent a small number of the total predictions from last year, which you can find here and here.

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  • Street Fight Hyperlocal Analyst Predictions for 2016

    With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify so ...

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  • For Small Businesses, the Tide Is Turning

    For Small Businesses, the Tide Is Turning December 18, 2015 by Noah Elkin Leave a Comment Filed Under: Features With such a high percentage of retail consumer spending — nearly 20 percent by some estimates — occurring in the last six weeks of the year, the fourth quarter is a good time to take the temperature of business owners.

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  • Get Ready: Holiday Returns Season Set to Begin

    Get Ready: Holiday Returns Season Set to Begin December 14, 2015 by Noah Elkin Leave a Comment Filed Under: Features The holidays aren’t just the season of giving; they’re also the season of returning. As soon as the onslaught of shopping subsides, the wave of returns begins. According to data aggregated by Shorr Packaging, a distributor of packaging products (and a company ...

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  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices.

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  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.

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  • RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

    The most wonderful time of year begins this week for retailers, as shoppers clamor for deals and steals on presents for family, friends, and coworkers. Whether in-store, online, or a mobile device, an astounding amount of retail business will be transacted in the next five weeks. Retail-watchers will be keeping a close eye on the ratio of sales between those three channels, bu ...

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  • All Politics Is Data for 2016 and Beyond

    The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” The 2012 presidential campaign awakened politicians on both sides of the aisle to the opportunities presented by sophisticated local media targeting, both via traditional channels, most notably TV, and online.

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  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December receipts totaling $885.7 billion, up 5.

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  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a parallel theme.

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  • The Path to Purchase Is More Mobile than Ever: xAd Study

    The Path to Purchase Is More Mobile than Ever: xAd Study November 5, 2015 by Noah Elkin Leave a Comment Filed Under: Features Location-based marketing firm xAd has released its fourth annual Mobile Path to Purchase study, a reliable barometer of the evolving, increasingly serpentine customer journey. It will come as a surprise to no one that the path to purchase is more mobile than ever.

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