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You’ve probably heard how important email marketing is for your business, but do you know how it can specifically save you time and increase revenue? When I started AppSumo.com, it took me three months to get a special deal with a company to promote one of our sales. Then on the day of the sale, I’d ask everyone I know to tweet about it.
I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint and now AppSumo.com (including our latest products: Monthly1k.com and SumoMe.com). Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective. Here are the 10 most important marketing lessons I’ve learned along the way.