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Facebook ads are great if you’re a marketer or a business owner, provided you have a good grasp of your target demographic in terms of age, gender, marital status, interests and so forth. What’s great about FB advertising is that you can also now extend your Facebook ad campaigns to the Instagram platform which gives you even more reach and advertising options depending on your campaign goals.
In continuation of my beginner’s guide to the best PPC strategies, I’m going to discuss the various LinkedIn ad strategies that allow for really specific and niche targeting options. These LinkedIn advertisements are really great complimentary paid campaigns to those mentioned in part one. What I really love about LinkedIn advertising is that the targeting options ensure you c ...
So you’re thinking of dipping your feet into the world of online paid advertising and you’re researching which strategy is the best for your business. However, you find that there are many more options than you could have ever imagined. The number of options can be overwhelming, but don’t fret. Below is a list of the most popular forms of paid advertising and their features an ...